Let's Do It For The 'Gram!
Esquire Singapore|October 2018

Social media travel influencers are plugging us into new experiences to get us out of our shells and start exploring the world.

Jane Rocca
Let's Do It For The 'Gram!

Social media-fuelled tourism is on the rise and we can thank Generation Y for plugging us into the fear of missing out. If it wasn’t for Instagram and other online social media tools, chances are we wouldn’t know about these prized travel locations that are either off the grid or largely unexplored by the masses. But now, hashtags and social photographs are inspiring others to also pack their bags and seek more adventure.

When it comes to travel, many of us turn to our phones to begin the search. From there we seek destinations via hashtags and accumulate a shortlist others have shared along the way.

But more than just acting as interactive travel diaries, the rise of Instagram has given a new lease of life to social media influencers—where top-tier ones spend their year on the road visiting new destinations on a weekly and monthly basis. They’ve found a way to mix business with pleasure and the thought of settling down doesn’t appeal—just yet anyway.

When it comes to travel and aspirational living, nobody does it better than a social media influencer. This is not a passing phase— there’s careful plotting behind the scenes, deals made with airline companies, hotel chains and off-the-grid destinations in a bid to lure you to the next best place.

An AdWeek survey in the US recently revealed that almost half of holidaymakers had heard of their destination via Twitter or Instagram. Given that most of us turn to socials to find destinations, brands are linking themselves with travel influencers to leverage their impact.

Research undertaken by MDG Advertising into social media patterns shows that 40 percent of all online bookings are now done via a mobile device, that 74 percent of travellers use social media while holidaying and 40 percent of UK millennials admit that Instagram inspired their next destination of choice.

Denne historien er fra October 2018-utgaven av Esquire Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra October 2018-utgaven av Esquire Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA ESQUIRE SINGAPORESe alt
THE MILD HANGOVER
Esquire Singapore

THE MILD HANGOVER

Hangovers get a bad rap. We know. If you’ve gotten this far in the magazine, you’ve surely divined that we’re mildly hungover most of the time.

time-read
2 mins  |
November 2022
AN ELECTRIC FUTURE
Esquire Singapore

AN ELECTRIC FUTURE

Polestar, the minimalist electric Swedish car brand, turns the voltage up on its competition.

time-read
3 mins  |
November 2022
LET'S GET REAL (ESTATE): LUXURIOUS LONDON
Esquire Singapore

LET'S GET REAL (ESTATE): LUXURIOUS LONDON

Royalty, shopping, the best tea and scones the world has to offer, and a lifestyle worthy of what you're working for. Here's why London is ripe for your next investment

time-read
4 mins  |
November 2022
NEXT UP....ZARAN VACHHA
Esquire Singapore

NEXT UP....ZARAN VACHHA

As Co-founder of the events and talent agency Collective Minds and Managing Director of the Mandala Masters, Zaran Vachha is definitely not new to the culture scene, but he's certainly shaping what comes next.

time-read
6 mins  |
November 2022
WHAT I'VE LEARNED...
Esquire Singapore

WHAT I'VE LEARNED...

I DON’T WEAR SOCKS except in January.

time-read
3 mins  |
November 2022
The Body Is a Language
Esquire Singapore

The Body Is a Language

A bad handshake is such a turnoff; we feel irked when someone rolls their eyes at us; we can't stop pacing when we're nervous-ever wondered how certain body language has the power to change how we feel instantly? We explore why.

time-read
4 mins  |
November 2022
EYE OF THE TIGER
Esquire Singapore

EYE OF THE TIGER

Hailing from Singapore, Japan and Brazil respectively, Evolve Mixed Martial Arts (MMA) athletes Darren Goh, Hiroki Akimoto and Alex Silva are proof that the ring demands as much from mind as it does from matter.

time-read
10+ mins  |
November 2022
THE ADONIS COMPLEX
Esquire Singapore

THE ADONIS COMPLEX

With the rise of superhero culture making a return and bringing with it the celebration of the classically ‘masculine’ body type, can men really overcome the pressure to conform when culture keeps getting in the way?

time-read
8 mins  |
November 2022
FUNNY BUT TRUE
Esquire Singapore

FUNNY BUT TRUE

A comedian, an iconic Singaporean, and now a man much evolved. After overcoming two years of pandemic limbo, unlocking career milestones one after another and undergoing a life-defining physical transformation, Rishi Budhrani is ready to emerge into the world renewed-and anew.

time-read
10+ mins  |
November 2022
LIKE NO OTHER
Esquire Singapore

LIKE NO OTHER

With its horological triumphs, Hermès has truly come into its own as a watchmaking maison. In this exclusive interview with Esquire Singapore, CEO of Hermès Horloger, Laurent Dordet sheds some light on his timepieces' rising stardom and the importance of being different.

time-read
4 mins  |
November 2022