Catch Her If You Can

How Aussie Supercar Blondie leveraged social media into stardom...

- Keith Gordon

It’s possible you don’t know who Alex Hirschi is, but in today’s social media-dominated world, there’s almost no doubt that you’ve heard of her professional handle, Supercar Blondie. The Australian-born, Dubai-living former radio personality has built her fanbase of around 14 million combined followers on Instagram, Facebook and YouTube, on her passion for speed and the enthusiasm she brings to her videos and posts. It would be easy for a cynic to assume it’s the “Blondie” side of the persona that has attracted her legions of followers, but the truth is Hirschi stands apart from the horde of influencers and enthusiasts because of her genuine passion for sharing supercars with the world.

She initially used her journalism degree to land a job in Dubai as a radio host. Soon, she discovered a perk of the job was the opportunity to test and review exciting vehicles, of which she took full advantage. Soon automakers like Bentley, McLaren and others were seeking her out to share their creations with the wider world. Her reviews became more detailed, and her videos more polished, until she decided to commit to covering supercars full-time.