Zoytoven's Talent Is Getting The Recognition It Deserves
Maxim|January/February 2019

Atlanta’s Zaytoven has earned his place as a worldwide music icon

Keith Gordon
Zoytoven's Talent Is Getting The Recognition It Deserves

When it comes to the history of rap music, cities like New York and Los Angeles have produced a preponderance of the genre’s biggest stars. But Atlanta has played a unique role in the explosion of hip-hop, one that’s equally influential to its national and international success. Names like OutKast, Young Jeezy, Ludacris, Lil Jon, Childish Gambino, Usher, T.I., and Migos are just a few of the stars to have emerged from the city, but Zaytoven, perhaps the most interesting of the group, is only now finding deserved recognition as a pioneer of the Southern style of hip-hop he helped create, called trap.

Zaytoven, born Xavier Lamar Dotson, is no stranger to the upper echelons of the music industry, having worked on Usher’s Grammy-winning 2010 release, Raymond v. Raymond. But his path to the top of the rap game wasn’t a traditional one—or, for that matter, easy. Born in Germany during his father’s military service there, Zaytoven began his lifelong love of music about as far from rap as you can get. “I first got into music through church,” explains the Atlanta-based producer. “My dad’s a preacher and my mom’s a choir director, so we were in church four days a week. Being a kid in church all the time, you’re looking for things to do, to keep you busy. I started getting involved with music. I started playing the drums, then I went to the organ and keyboard. That was my introduction in music.”

Denne historien er fra January/February 2019-utgaven av Maxim.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra January/February 2019-utgaven av Maxim.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA MAXIMSe alt
WATER WORLD
Maxim US

WATER WORLD

The New York Yacht Club team, American Magic, will make another run at the America's Cup in Barcelona through October

time-read
4 mins  |
September/October 2024
THE 2024 MAXIM HOT 100
Maxim US

THE 2024 MAXIM HOT 100

What does it mean to be hot? Maxim's eagerly anticipated Hot 100 portfolio asks just that, charting the individuals who are blazing a trail in entertainment, fashion, sports and pop culture. Not only are these world-class stars soaring high, breaking ground, smashing records and inspiring future generations with their inimitable talent and determination, they're doing it all while emitting a sizzling, sparkling energy that leaves us in awe. Read on with caution: These names are on fire right now!

time-read
1 min  |
September/October 2024
Class Act
Maxim US

Class Act

If you're looking for Elizabeth Hurley, check the garden. A longtime staple of screens, glossy magazine spreads and red carpetsparticularly since one unforgettable gown sent her profile stratospheric in 1994-one might be surprised to learn that she has quite the green thumb

time-read
5 mins  |
September/October 2024
Unexpected BEAUTY
Maxim US

Unexpected BEAUTY

A new exhibition and book show why Danish-born photographer Mare Hom is destined for greatness

time-read
3 mins  |
September/October 2024
TURKISH DELIGHT
Maxim US

TURKISH DELIGHT

Türkiye's remote D Maris Bay resort offers a verdant oasis of pristine beaches, opulent amenities and a variety of world-class culinary outposts

time-read
4 mins  |
September/October 2024
The CHOSEN ONE
Maxim US

The CHOSEN ONE

Catching up with Ferrari's star driver Charles Leclerc at the Montreal Grand Prix

time-read
5 mins  |
September/October 2024
MONDO DINO
Maxim US

MONDO DINO

Enzo Ferrari's exquisite homage to his late son Alfredo, the Dino sports car, now enjoys the status of being an all-time classic

time-read
2 mins  |
September/October 2024
Sweet Caroline
Maxim US

Sweet Caroline

As a teenager, Caroline Silta dreamed of becoming a supermodel. With sheer determination, she now walks the runway, graces magazine covers and headlines billboards in Times Square

time-read
3 mins  |
September/October 2024
MANN on the STREET
Maxim US

MANN on the STREET

Exactly one member of the 2023-24 NBA rookie class had built a legacy long before entering the league: Skechers. Last fall, the Los Angeles-based footwear giant launched its inaugural line of technical basketball shoes: the SKX Resagrip and SKX Float.

time-read
3 mins  |
September/October 2024
SPORTS STAR
Maxim US

SPORTS STAR

A conversation with Meg Stewart, Division 1 soccer player-turned-sports and talent agency president

time-read
4 mins  |
September/October 2024