IT’S ALMOST DIFFICULT to fathom. Wishbone Ash, the British rock group not just active but extremely prolific for all of its 50 years in existence, has never been interviewed for this magazine. “Yes, you’re right,” says only remaining original member Andy Powell on a call from his home in Connecticut. “We’ve been working solidly for all these decades, and almost studiously avoiding the press. So it’s interesting to come out now and be doing a bunch of interviews.”
Guitar World and Powell are engaging in conversation for the first time to talk about the seasoned band’s most recent studio album, titled Coat of Arms. Wishbone Ash’s lack of reliance on media exposure throughout all these years, particularly with the U.S. music press, speaks to the group’s fervent following and long-established efforts to reach their fans via social media. “We were one of the first bands who really understood the idea of social media and the internet, and once we established ourselves there, we realized that we could communicate directly with our community,” Powell tells us. “We already had a loyal following, and social media has allowed everyone all around the world to be linked together. But you can also get a lot of traction with an album by having some good PR. You don’t want to necessarily preach to the choir all the time — it’s good to break out every so often, and our new album, Coat of Arms, has helped us do that.”
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Denne historien er fra September 2020-utgaven av Guitar World.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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TC Electronic TC 2290P Dynamic Digital Delay
THE MID EIGHTIES was a golden age for digital delay, thanks to the proliferation of pro- and studio-quality rack effects units from Eventide, Korg, Lexicon, Roland and Yamaha.
Danelectro Doubleneck
WHEN I THINK back to the Seventies, the famously coined “Me” decade, it seems the only surefire way you could leave audiences awestruck was to strap on a doubleneck guitar.
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GEORGE TERRY
It turns out Eric Clapton's Seventies guitarist (and co-writer of \"Lay Down Sally\") also played on ABBA's \"Voulez-Vous.\" Below, he looks back on a decade-plus of E.C., Bee Gees, Diana Ross and more
FRANK MARINO
The Mahogany Rush frontman charts the band's Seventies lows and highs, plus SG's, pickups and how he was definitely not visited by the ghost of Jimi Hendrix
DEWAYNE "BLACKBYRD" MCKNIGHT
The jazz/funk/fusion veteran on his smooth segue from Herbie Hancock sideman to full-on Funkdaledic member -plus his '70s gear and what he learned from Shuggie Otis
PAT TRAVERS
The Canadian-born virtuoso discusses the rise and fall of the Pat Travers Band, witnessing the U.K. punk revolution and the riotous roots of \"Snortin' Whiskey\"
JOE PERRY
The iconic guitarist looks back on Aerosmith in the Seventies, the decade that literally made and temporarily broke apart those Bad Boys from Boston
DAZED and CONFUSED
Providing more hits and misses than a vintage K-Tel Top 40 compilation, the guitar industry during the '70s was anything but boring
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A horde of guitar stars including Warren Haynes, Doug Aldrich, Sophie Lloyd, Frank Marino, Vernon Reid and Mike Campbell (not to mention Blackbyrd McKnight, Jared James Nichols, Steve Lukather, Steve Morse and Charlie Starr) choose the best stuff from the '70s