Mala Sekhri, Co-Founder, Musiconcepts, on behalf of the team, talks about India Music Summit 2019, challenges, how they choose their line-up, and plans for the 2020 summit!
With the wrapping up of the third edition of IMS, what were some of your biggest achievements?
It is heartening to see the way the audiences have responded to IMS 2019. The audience size has more than tripled with people thronging all possible concerts / chats or master classes. It is a great achievement that we had a full packed hall for an Asha Bhosle Chat and also for Sunanda Sharma’s Classical concert. The master classes which are held at a separate venue are also full. The biggest achievement of the summit has been to get people to seek, find and discover different genres of music under one roof where the decision to attend what is left to the people who come there - as they are spoilt for choices with so much on offer. Our stated mission to reduce the distance between the stage and the audience has been largely been achieved mainly because of the way the Summit has been structured with informal interactions between the audiences and the artists.
Tell us about some of the challenges you face while creating the lineup for the summit
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