Northern Incentive

The Oberoi Beach Resort, Al Zorah is popular among UAE staycationers and European leisure travellers – but more opportunities exist for corporates at home and abroad

Within hours of arriving at The Oberoi Beach Resort, Al Zorah, followers are quick to write plaudits. “We had my husband’s 50th anniversary there,” writes one Dubai contact, “My favourite UAE hotel!” writes another.

Yet despite its popularity as a place to celebrate or unwind, there is a segment of the market – notably corporates – who are less aware of its location and services, as Albert Meow, Director of Sales & Marketing, explains as we breakfast on the picturesque water-side terrace of Vinesse. The stylish resort, designed by leading Italian architect Piero Lissoni, marks its second anniversary in April.

“Initially, the focus has been on the leisure market – particularly Europe – but we want to tap into the domestic market for off-site events,” he said. “We get requests but I think there are more companies we can reach out to. The awareness is still not there.”

But it is changing. Last month the resort hosted its first event from a UAE-based law firm, which booked 80 of the 89 rooms and enjoyed a beach BBQ. A leading financial company has scheduled a group booking this month, but pharmaceuticals, with their strict requirements, are less represented. “What tends to happen is, after they’ve been here for an event, they come back with their family for staycations so that’s another benefit,” added Albert