Carlson Wagonlit Travel (CWT) is a global leader in business travel, meetings and events, serving clients in 150 countries. Vishal Sinha, the newly appointed CEO of CWT India, speaks about the USP of the company, which has more than 180 corporate clients in the country
What is your market USP in the competitive business travel segment in India?
While managed business travel in India is a fairly competitive and rather crowded space in a more transactional sense, what distinguishes CWT as a trusted business partner for corporates is the overall value that we brings to their corporate travel programmes. CWT has been leading the industry by developing innovative products and technology that not only bring convenience to the travellers and the agents, but also provide our clients with complete transparency over their travel spend. We recently embarked on a new strategy called “CWT 3.0”, with a focus on delivering a consumer-grade, omni-channel experience to the traveller, easy-to-use solutions for companies, and bestin-market hotel and data offerings. We have implemented our global products in India – the likes of CWT AnalytIQs (our business intelligence tool), CWT To Go (our mobile app) and CWT Portrait (our traveller profiling tool) amongst many others. At the same time, we have also deployed locally relevant technology available in the market to allow for the non-GDS content and the level of customisation that the Indian corporates look for. More recently, in April this year, CWT launched CWT For You, a state-of-the-art business travel solution specially designed for small and medium enterprises (SMEs) in India.
Denne historien er fra July 2017-utgaven av Express Travelworld.
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Denne historien er fra July 2017-utgaven av Express Travelworld.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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