Tourism Australia's (TA) India 'Master Blaster' Nishant Kashikar, country manager, Tourism Australia, India and Gulf, says that he believes in pushing a person into the pool, and letting him learn how to swim, rather than hand-holding him to complete his task. An exclusive with Reema Lokesh
It's been eight years of work with Tourism Australia. How has the journey been?
It’s been a privilege to be a part of the Tourism Australia (TA) team to raise the country’s aspiration and awareness in India, and strengthen people to people links between the two countries. Working together with our partners, embracing TA’s core values such as United, Genuine, Positive, Commercial and Innovative, has helped us to achieve several milestones over the eight-year journey.
Some of the triumphs include: Successful launch of our first bespoke campaign in India, Namaste Australia, showcasing Australia through the eyes of Indians who have either visited or lived in Australia.
Launch of our global campaign There’s Nothing Like Australia and Restaurant Australia, supported by our intensive content integration projects on Sony, Star Plus, and collaboration with regional channels such as Zee Marathi, Sun TV and Colors Kannada, have helped us to bring Australia in the consideration set of our target audience.
Association with our Friends of Australia - Sanjeev Kapoor, Harsha Bhogle and Parineeti Chopra - have raised Australia’s appeal among their fans and followers.
Launch of an industry-first initiative - Airline Marketplace, which began as a trial, has witnessed some amazing results, and is currently in its fourth edition, and will also be replicated across other South East Asian markets such as Singapore, Indonesia and Malaysia.
Denne historien er fra August 2018-utgaven av Express Travelworld.
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Denne historien er fra August 2018-utgaven av Express Travelworld.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
'The Proposed Crafts School Will Have Fully Equipped Working Studios For All The 28 Crafts Of Kutch'
Shrujan (meaning Creativity in Sanskrit) is a not-for-profit organisation working with craftswomen in Kutch to revitalise the ancient craft of hand embroidery. LLDC- Living and Learning Design Centre is a pioneering new effort of Shrujan to revitalise and promote this glorious craft heritage of Kutch. Ami Shroff, director and spokesperson of Shrujan Trust elucidates about this unique initiative and the proposed Crafts School.
Tourism Has The Biggest Multiplier Effect: KJ Alphons Union Tourism Minister
Speaking at the recently held The Indian Express Round Table Conference (RTC) in New Delhi, the tourism minister said that the sector is contributing over 6.8 per cent to India’s GDP and employs 84 million people. The theme of the RTC was '20 Million Inbound Travellers by 2020'
Invest In Our Tourism Sector, Says MP Tourism
Heritage building Minto Hall looking spanking new after a Rs 64 cr refurbishment was the venue of the fifth edition of the Madhya Pradesh Travel Mart (MPTM) which showcased the state's varied tourism offerings to industry stakeholders from across India and invited them to invest in its tourism sector through an attractive tourism policy.
Luxury On Track
Luxurious journeys on trains is a niche tourism product that has always found takers among the well travelled cognoscenti across the world. The luxury trains of India are an excellent showcase of the country's glorious culture, but focused efforts are needed by industry stakeholders to promote this segment.
#Enjoy The Seaview
Signature Swarovski crystal staircases, the longest zipline at sea, the first-ever cruise ship restaurant by two Michelin starred chef Ramón Freixa, and much more. Global cruise brand, MSC Cruises recently unveiled its swanky new waterbaby, MSC Seaview at a grand christening ceremony in Genova, Italy.
Airlines Preferred Mode Of Transport In India: Survey
Airlines Preferred Mode Of Transport In India: Survey
GTM 2018 : A Key Milestone
The 44th edition of Germany Travel Mart organised in Dresden, by the German National Tourism Board and Dresden Marketing Board, highlighted another successful year for tourism in Germany and a record growth for eight consecutive years
Behold… It's Bohol!
Located in the heart of Central Visayas, the island province of Bohol is the 10th largest island in the Philippines and one of the country’s most iconic travel destinations. It is composed of an oval-shaped mainland surrounded by 72 smaller islands. The province is abundant in beaches and resorts. It’s well-known for Panglao beach and Anda beach. Tagbilaran City, the capital of Bohol, is known as the ‘City of Friendship’.
an ocean of opportunities
the potential of cruise tourism both in terms of passenger movement on varied itineraries and india as a cruise tourism port has been discussed since over a decade. in this cover story, industry experts identify the challenges and the possible way forward in this niche line of business.
Air Canada Positive On Business From India
AIR CANADA is bullish on driving growth from the India market through its newly commenced Mumbai-Toronto direct flight – the only non-stop service on this route.
