Industry thought leaders across tourism specialisations share their views with Reema Lokesh on what will be the future trends in their field of work
SHOBHA MOHAN
FOUNDER PARTNER @RARE INDIA
Game changer thought: Experiences will take over ! ‘meaning is truly the new luxury’
What will be the primary game changer for the next five years in your work domain?
Travel from booking to delivery and execution has to become a personal and enjoyable experience. Even large inventory and group hotels are revisiting their delivery to engage their guest both visually and through service and activity. Art installations, arty and design spaces, fabric and people, colours, contrasts and fragrances are taking over from the neat and sterile spaces of yore. Attitude training and genuine expressions are replacing the usual lip-stretches and chewing gum smiles. Experiences will take over ! People will forget what they pay but now how you make them feel. Businesses are beginning to invest in EQ all around, from their employee programs to delivery – ‘meaning is truly the new luxury’.
Plans for 2019?
We are trying to find a balance between online and offline selling without compromising on the essence of the experience and story-telling. There is a lot of competition in the small boutique space just now and we are working very hard to rephrase and tell our stories which are by far more genuine than many of the boutique hotels out there. The community angle to the RARE community of hotels is something that is now becoming a part of the global sustainable travel agent, we plan to work on this more efficiently to take the message out. These two are from a marketing point of view which we are focussing on. Lastly our sales force is being streamlined and trained to facilitate efficient sales.
What is the USP of your business? That we have created a product line
Denne historien er fra January 2019-utgaven av Express Travelworld.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra January 2019-utgaven av Express Travelworld.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Jet Airways Focuses On Improving Cost Structure
Jet Airways Focuses On Improving Cost Structure
Madame Tussauds Marks India Debut With An Opening In New Delhi
Saloni Bhatia
VFS Global Expands Cyprus VAC Network To 16 Cities
VFS Global Expands Cyprus VAC Network To 16 Cities
Cox & Kings Opens First Holiday Club Store In Mumbai
Cox & Kings Opens First Holiday Club Store In Mumbai
ADTOI Hosts 8th Convention In Vizag
With the aim to showcase a new destination to the domestic travel market, ADTOI hosted its 8th convention in Visakhapatnam, Andhra Pradesh. Apart from discussing the prevalent issues of the industry, the event unveiled the potential of the state beyond religious tourism
Changing The Face Of Adventure Travel In India
While training how to fly, Captain Swadesh Kumar, founder, Shikhar Travels, soon found his true passion in conquering the mountains of India. Having led numerous expeditions in the Himalayas, he speaks to Express TravelWorld on his journey and the transformation of adventure travel in the country
'Tamara Is Deeply Committed To Responsible Tourism'
Tamara Leisure Experiences recently launched Tamara Kodai in Kodaikanal. Shruti Shibulal, promoter and director - strategy and development, Tamara Leisure Experiences speaks about the exclusivity of her brand, focus on sustainable tourism and expansion plans.
'After 10 Years Of Various Expeditions Together,we Both Knew Everest Was Something That We Wanted To Do'
This interview is not about just adventure tourism but about life and its varied essence. Padma Shri Ajeet Bajaj, founder, Snow Leopard Adventures and his daughter Deeya Bajaj are the first father-daughter team from India to have successfully scaled Mount Everest. That's big news indeed. But what's bigger is their spirit, the aim to spread the word that the girl child is powerful and that the word conquer can never be used in conjunction with Mother Nature
The Last Mile
India is among the top five growing markets for Booking.com which has moved from being an 'accommodation only' travel metasearch engine to new areas of last mile connectivity taking the friction out of travel and enabling its customers to experience the world seamlessly
Funtastic Philippines
From exotic island vistas to exciting adventure tourism, from rich architectural heritage to colossal shopping malls, Philippines with its multifarious tourism offerings is a destination that holds great appeal for all segments of Indian travellers.
