Forevermark’s Federica Imperiali decodes the world of fine jewellery design
Jewellery means something different to each person who wears it but its one universal quality is that it invokes joy in the wearer. Federica Imperiali, Head of New Product Development at Forevermark, who was in India for Forevermark’s Annual Forum, speaks to us about design trends and the importance of jewellery with meaning.
How is design central to your jewellery?
We truly believe that our product is a repository of strong emotions. The typical consumer tends to celebrate important milestones by purchasing jewellery. Keeping this in mind we try to focus on precise consumer needs and develop a design ethos where the diamond holds central focus, surrounded by meaningful details.
How important are trends when it comes to design?
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