While India has always been the exotic poster child for wellness, it's emergence on the beauty and skincare map has almost been a wild card entry, with the pandemic proving almost serendipitous in its precipitous ascent. Ironically, even though India's tryst with beauty potions is a hallowed tradition with a merry mix of household ingredients and store cabinet skincare solutions, the organised industry lacked product variation as well as a variegated price spectrum, as also attractive packaging. Today, a shift towards incorporating the use of modern formulations and global packaging have sealed the deal for emerging beauty brands, which have been proliferating like mushrooms on a grassy knoll in the monsoon.
It all began with "Make in India", a project Lakme started with cosmetics suited for Indian skin types. The brand soon gained a foothold among Indian audiences, becoming their go-to brand for beauty and skincare. Gradually, many personal care brands inveigled the customers with their advertisements, offering chemicals and SLS-based products. At the time, there were barely a handful of brands that focussed on natural and organic ingredients, and consumers were largely unaware of the need and importance of it in skincare.
Over the years, the Indian skincare industry has evolved at an accelerated pace. Among the wide range of categories catering to consumer experiences, the beauty and personal care market is one of India's fastest-growing segments, driven by many market triggers and lifestyle transitions. According to a report by Research & Markets (2023-2028), India's Beauty & Personal Care Market is estimated at USD 25.96 billion in 2023 and is expected to reach USD 35.21 billion by 2028, growing at a CAGR of 6.286 per cent.
Vanity Fare
Denne historien er fra December 11, 2023-utgaven av India Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra December 11, 2023-utgaven av India Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
He gave the beat to the world
He would pick up the rhythms of each experience of mobility and weave them into his taals. Thus it was that he reflected joy and laughter in rhythmic cycles...such was the magic of Zakir's fingersText and photographs by Raghu Rai
KERALA TOURISM CAMPAIGN, 1989 - TICKETS TO PARADISE
All it took was a catchy tagline-'God's Own Country'-for the world to discover Kerala's wealth of natural beauty. It remains among the best tourism ad campaigns, earning the state a place among top 10 international destinations
SPIRITUALITY - THE GURUS OF COOL
Among the cult Indian gurus, no one had a bigger hold on western minds than 'Osho' Rajneesh. He's also perhaps the role model for the enterprise-building gurus of today
RETAIL SHOPPING - THE MALL MANIA
Shopping malls, a 1990s innovation in India, changed the way the Indian middle class shops. Their success now lies in being 'shoppertainment' destinations, offering something for everyone
CULINARY RENAISSANCE, 1978 - TANDOORI NIGHTS
ITC's Bukhara and Dum Pukht turned the world to tandoori cuisine and had an enormous impact on the F&B industry. Decades on, they are still a pit-stop for celebrities and heads of state visiting Delhi
INDIAN WRITING IN ENGLISH - REVENGE OF THE NATIVE
Rushdie lit the way but Indian writing in English has taken a life of its own in the past few decades, with translated Indian fiction most recently having its moment in the sun
INDIAN ART - A BRUSH WITH GOLD DUST
The 1990s economic liberalisation came as oxygen, lighting up the Indian art scene. Today, artworks by established masters routinely go for astronomical amounts
FESTIVAL OF INDIA, 1982 - CULTURE CAPITAL
The Festival of India grew into a symbol of our 'soft power', introducing our art and aesthetics to a global audience while also helping rebrand our domestic products
THE INDIPOP TREND - DISCO GOES DESI
For ages, the film song ruled. Nothing else was audible. Then came Nazia, charioteered by Biddu, and Indian ears went into a pleasant madness. Literally, Disco Deewane. A whole genre was born
SHOLAY 1975 - THE BIRTH OF THE FANDEMIC
India had seen hits before. But Sholay seared into its collective psyche like a badland bullet. The effect was on a scale never seen before- one film creating a new mass folk culture. And a trail of monster blockbusters that still continues
