The highlight of Apple's annual gadget fest is the debut of the new iPhone, which is still the company's flagship product. The iPhone range generated US$192 billion in revenue for Apple last year, equivalent to well over half of our country's gross domestic product (GDP). But the iPhone sales juggernaut is gradually losing momentum, due to the fact we are upgrading our smartphones less frequently.
That's a good thing for the planet, but not for Apple. The smartphone and computer maker is expected to counter that trend this year by launching a hardware subscription plan. It's like subscribing to Netflix or Microsoft 365, only the primary product is hardware, not a software-based service
You could soon be buying an iPhone in the same way you pay for an iCloud or Apple Music subscription, even bundling them all together into one monthly payment. So-called device-as-a-service options have been common in the business world for some time.
Denne historien er fra April 16 - 22, 2022-utgaven av New Zealand Listener.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra April 16 - 22, 2022-utgaven av New Zealand Listener.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
First-world problem
Harrowing tales of migrants attempting to enter the US highlight the political failure to fully tackle the problem.
Applying intelligence to AI
I call it the 'Terminator Effect', based on the premise that thinking machines took over the world.
Nazism rears its head
Smirky Höcke, with his penchant for waving with a suspiciously straight elbow and an open palm, won't get to be boss of either state.
Staying ahead of the game
Will the brave new world of bipartisanship that seems to be on offer with an Infrastructure Commission come to fruition?
Grasping the nettle
Broccoli is horrible. It smells, when being cooked, like cat pee.
Hangry? Eat breakfast
People who don't break their fast first thing in the morning report the least life satisfaction.
Chemical reaction
Nitrates in processed meats are well known to cause harm, but consumed from plant sources, their effect is quite different.
Me and my guitar
Australian guitarist Karin Schaupp sticks to the familiar for her Dunedin concerts.
Time is on my side
Age does not weary some of our much-loved musicians but what keeps them on the road?
The kids are not alright
Nuanced account details how China's blessed generation has been replaced by one consumed by fear and hopelessness.
