Demon Goes Desi
THE WEEK|September 02, 2018

With Netflix’s Ghoul, India gets its first horror-thriller web series.

Priyanka Bhadani
Demon Goes Desi

WE MEET ACTOR Radhika Apte and Patrick Graham, director of Netflix’s mini-series, Ghoul, in a vanity van parked outside a studio in Mahim, Mumbai. A few days before the meeting, most billboards in the city that had posters of Sacred Games, the first Indian Netflix original, had undergone a minor transformation— the crimson Ghoul symbol had been superimposed on all the posters. Apte was blown away by the marketing trick, which not only re-targets viewers of Sacred Games, but also generates curiosity about Netflix India’s first horror-thriller genre series.

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