IN PRAISE OF THE HERD MENTALITY
The Atlantic|March 2020
How the human instinct to conform could help us meet the challenge of the climate crisis
ROBERT H. FRANK
IN PRAISE OF THE HERD MENTALITY

“It is worse, much worse, than you think,” reads the frightening first sentence of The Uninhabitable Earth, David Wallace- Wells’s comprehensive account of what researchers have discovered about our planet’s climate trajectory. The severity of the crisis, he goes on to note, has made some climatologists reluctant to describe its full extent, fearing that such candor might make the challenge we face seem hopeless. The concern is understandable: Previous warnings of impending peril have done little to alter either individual behavior or public policy.

More than half of the carbon dioxide added to the atmosphere since the dawn of the industrial age was put there by humans after 1988, the year the climatologist James Hansen testified before Congress that a dangerous warming trend was already well under way. Worldwide, emissions continue to increase, as floods, droughts, famines, and wildfires become more frequent and more intense. This century has already been responsible for 19 of the 20 hottest years on record. According to the federal government’s 2019 Arctic Report Card, rapidly melting permafrost now threatens to create feedback loops that would release much of the 1.5 trillion metric tons of carbon it holds—roughly twice the amount already circulating in the atmosphere.

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