In 1983, the Swedish aerospace and auto company Saab ran an ad with an old premise—sports cars are sexy—and a new twist: Saab’s cars, the ad suggests, are as sexy as its fighter jets. The spot makes its case by splicing slo-mo shots of a car and a plane emerging from their respective hangars. The soundtrack is orchestral, the effect vaguely voyeuristic. The crescendo comes when the car and the plane meet on a shared runway, the jet hovering over the car, each pulsing with raw power.
The ad was the handiwork of the British director Tony Scott. On the strength of it, he was hired to create another ode to high-velocity machismo, this one at feature length. Top Gun premiered in May 1986, when the pain of Vietnam had receded, the Cold War was on the wane, and people had embraced the hope that it was morning in America. Scott’s film answered the moment by attempting to sell not a car, but a country: Love the U.S. again. Buy the U.S. again.
Top Gun marked its 35th anniversary this spring, and its decades-in-the-making sequel, Top Gun: Maverick, originally set to be a summer blockbuster, is now scheduled to premiere later this year. While we wait, I rewatched the original— and promptly experienced the whiplash that comes when a dated movie feels, somehow, utterly timely. Advertising strips away the world and its complications until all that’s left is want. Top Gun, an ad with a 110- minute run time, retains its allure in part because it is selling a desire that remains, all these years later, unfulfilled: an America that proves worthy, finally, of its immense power.
Denne historien er fra July - August 2021-utgaven av The Atlantic.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra July - August 2021-utgaven av The Atlantic.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
What Abortion Bans Do to Doctors - In Idaho and other states, draconian laws are forcing physicians to ignore their training and put patients' lives at risk.
Kylie Cooper has seen all the ways a pregnancy can go terrifyingly, perilously wrong. She is an obstetrician who manages high-risk patients, also known as a maternal-fetal-medicine specialist, or MFM. The awkward hyphenation highlights the duality of the role. Cooper must care for two patients at once: mother and fetus, mom and baby. On good days, she helps women with complicated pregnancies bring home healthy babies. On bad days, she has to tell families that this will not be possible. Sometimes, they ask her to end the pregnancy; prior to the summer of 2022, she was able to do so
Mapping Mississippi's Violent Past - I wanted to understand the forces that shaped my state's dark history. I ended up in Spain, holding an object I'd never known existed.
I'd come researching my new book, The Barn, a history of the 36 square miles of dirt around the place where Emmett Till was tortured and killed in 1955. The barn, which I first wrote about for this magazine, sits in the southwestern quarter of Section 2, Township 22 North, Range 4 West, measured from the Choctaw Meridian. The township has been home to the civil-rights activist Fannie Lou Hamer; to the family of the Confederate general and early Ku Klux Klan leader Nathan Bedford Forrest; to farmland owned by James R. Binford, an original legal architect of Jim Crow.
A Brief History of Yuval Noah Harari - How the scholar became Silicon Valley's favorite guru
"About 14 billion years ago, matter, energy, time and space came into being." So begins Sapiens: A Brief History of Humankind (2011), by the Israeli historian Yuval Noah Harari, and so began one of the 21st century's most astonishing academic careers. Sapiens has sold more than 25 million copies in various languages. Since then, Harari has published several other books, which have also sold millions. He now employs some 15 people to organize his affairs and promote his ideas.
Boat Fish Don't Count
The wild, obsessive, dangerous pursuit of Montauk's biggest striped bass
The Anti-Rock Star
Leonard Cohen's battle against shameless male egoism
Rachel Kushner's Surprising Swerve
She and her narrators have always relied on swagger-but not this time.
Men on Trips Eating Food
Why TV is full of late-career Hollywood guys at restaurants
You Think You're So Heterodox
Joe Rogan has turned Austin into a haven for manosphere influencers, just-asking-questions tech bros, and other \"free thinkers\" who happen to all think alike.
THE LOYALIST KASH PATEL WILL DO EXACTLY WHAT TRUMP WANTS.
A 40-year-old lawyer with little government experience, he joined the administration in 2019 and rose rapidly. Each new title set off new alarms.
THE RADICAL CONVERSION OF MIKE LEE
IN 2016, HE TRIED TO STOP TRUMP FROM BECOMING PRESIDENT. BY 2020, HE WAS TRYING TO HELP TRUMP OVERTURN THE ELECTION. NOW HE COULD BECOME TRUMP'S ATTORNEY GENERAL.