The problem with a news vacuum is that there aren’t enough fresh stories to discuss. Some are still raging about ending the season early, others are navel-gazing over what the National League System should look like; smaller leagues, local derbies only and everyone playing everyone else every fortnight.
Rightly or wrongly, the world is trying to kick-start normal life, with mixed results. In football, the professional game is planning to resume in mid-June but big issues remain, such as persuading players it is safe to go training again – let alone play competitive football! Whichever way you look at it, social distancing on the field is a non-starter.
The Premier League’s Project Restart initiative reflects football’s reliance on broadcasting revenues. After all, £760m is a lot of money to pay back. Only the most naïve would truly believe that the professional game would act in tandem with Non-League. The similarities end with the laws of the game – and even that is questionable in the VAR era.
From a NonLeague perspective, we need the Premier League to resume playing for interest to be re-ignited amongst sponsors.
Right now, the Northern Premier, Isthmian and Southern Leagues are looking for a new sponsor, which isn’t proving easy. There wasn’t a queue of interested parties before the COVID-19 crisis, and even fewer now.
Many brands have put a hold on marketing spend, those who have not slashed their budgets have either furloughed or made marketing staff redundant. It’s not that we can’t get arrested, but that there isn’t a policeman in sight to do so.
Denne historien er fra May 24, 2020-utgaven av The Non-League Football Paper.
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Denne historien er fra May 24, 2020-utgaven av The Non-League Football Paper.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
CRAIG'S BOOSTS
MANAGERIAL stalwart Craig Edwards is back in charge of Barking – 23 years after he left!
LENNIE GETS THE LOVE
VETERAN caretaker chief Lennie Lawrence says he is “excited” to be handed the reins at Hartlepool United permanently – just a few weeks before his 77th birthday!
MOTORS FEELS LIKE HOLMES!
WHEN he was younger, Danny Holmes played video games that simulated being a football manager.
REES HITS FAB FOUR AS TOWN ROMP IT
RICARDO REES struck four times to help Merthyr Town maintain their spot at the top of the table with a dominant home win against play-off chasing Havant & Waterlooville.
DULWICH DISPLAY DELIGHTS COACHES
GOALS from Danny Mills, Luke Wanadio and Lorenzo’s stoppage-time finish fired Dulwich Hamlet to a comfortable win over fellow play-off hopefuls Potters Bar Town, though the scoreline doesn’t tell the full story.
ANCHORS A RAPID
ASHTON UNITED hit two goals in two minutes to come from behind to win at Stockton Town.
SEAGULLS KEEP THE HEAT ON ROMANS
BATH City were made to pay for their mistakes by high-flying Weston-super-Mare.
CLINICAL COLEMAN KEEN AS MUSTARD
CIAN COLEMAN’S hat-trick lifted Buxton to their highest league position of the season as they became the latest side to frustrate Scunthorpe.
KEV SEES RED IN REE PANT!
SOUTHEND United boss Kevin Maher hit out at referee Abigail Byrne following his side’s defeat to Yeovil Town at Roots Hall.
MARVEL MATTY DENIES MOORS
BOTH managers insisted their teams deserved more after Altrincham came from behind to steal a point in a six-goal thriller at Solihull Moors.