At just 40p per vote, Binface's mayoral backers didn't throw away their cash
Evening Standard|January 28, 2022
THE joke candidate Count Binface ran the most cost-effective London mayoral campaign, it can be revealed.
Ross Lydall
At just 40p per vote, Binface's mayoral backers didn't throw away their cash

An analysis of the 2021 poll results showed that Binface — real name Jon Harvey — got the highest proportion of votes relative to the amount he spent entering the race — an average of 40p per vote. This was in contrast to other beaten candidates such as Brian Rose, the US millionaire podcaster, who spent £13.69 per vote, and actor Laurence Fox, who stood for the pro-Brexit, anti-lockdown Reclaim party and spent £8.02 per vote.

All three lost their £10,000 deposits because they failed to win five per cent of the votes cast — Count Binface’s only cost in securing 24,775 votes and coming ninth.

Binface, who dresses in fake armour, wanted to rename London Bridge after the actress Phoebe Waller-Bridge and to ban shops from charging more than £1 for a croissant.

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