Demand For Fair OTT Tariff Rises
Financial Express Mumbai|March 01, 2024
OTT DTH players urge I&B ministry, Trai for non-discriminatory rates
JATIN GROVER
Demand For Fair OTT Tariff Rises

THE ANNOUNCEMENT OF a joint venture between Reliance Industries (RIL) and Walt Disney by combining the businesses of Viacom 18 and Star India, has led rival broadcasters, OTT and DTH players rush to information and broadcasting ministry and the Telecom Regulatory Authority of India for a regulation which prohibits discriminatory tariffs in the OTT space.

Currently, the discriminatory tariff is not allowed in the telecom services and linear TV space. This means that broadcasters need to provide all TV channels and DTH operators their services at the same rates. The downlinking norms state that all content sharing needs to be on the basis of a "Must Show, Must Provide" basis.

Broadcasters, OTT aggregators and DTH operators FE spoke with said that in the absence of a non-discriminatory tariff regime in the OTT space, there's a possibility that Disney-Hotstar, RIL may bundle the Hotstar content with Jio's plans and may provide it to consumers for free and charge other rival operators for the same.

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