UAE strategy to promote unique tourist experience
Gulf Today|December 13, 2020
Domestic tourism contributed Dhs41.2b to the national economy in 2019. It constitutes 23% of the total tourism revenue, compared to 77% of shares taken up by global tourism
UAE strategy to promote unique tourist experience

The UAE Strategy for Domestic Tourism was launched with a vision that recognises the importance of developing a comprehensive federal scheme to regulate the UAE’s local tourism sector.

The Strategy aims to establish collaboration among local and federal tourism entities and reinforce the role of domestic tourism as a vital supporter of the national economy.

It seeks to build a unified tourism identity that supports the objectives of the UAE Nation Brand to celebrate the country’s distinctive features and cement its status as an ideal tourist destination locally and globally.

As part of the Strategy, efforts will be coordinated to highlight the UAE’s major natural, cultural, heritage and historical attractions, using surveys to collect data on people’s interests and hobbies with aims to develop a unique touristic experience on federal and local levels.

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