The betting industry promotes its wares predominantly through advertising on TV, social media or wall-to-wall sponsorship of football clubs. But gambling has always been different from other consumer products. Coca-Cola advertises in the knowledge that you probably already know how it tastes. The occasional memory jog will remind you why you like it, and might lead you to buy more and to choose Coke over Pepsi when you do. Convincing a customer to choose your brand – and remain loyal – is only half the battle with gambling. Betting firms also need to persuade punters that they have a decent shot at winning some money, even though – in the long term at least – they don’t.
The gambling industry could not exist unless the bookmaker or casino had a better grasp of the odds than the punter. That’s the foundation upon which the industry is built, and it’s a bargain that – unless they are completely delusional – the gambler enters into knowingly. They bet believing they might just be the one who can beat the bookie, if not by judgment then by luck.
Denne historien er fra February 18, 2022-utgaven av The Guardian Weekly.
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Denne historien er fra February 18, 2022-utgaven av The Guardian Weekly.
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Starlink's conquest of the Amazon leaves Brazil in a dilemma
The helicopter swooped into one of the most inaccessible corners of the Amazon rainforest. Brazilian special forces commandos leaped from it into the caiman-inhabited waters below.
Dalai Lama's mountain town feels the strain of tourist boom
SUVs and saloon cars pass slowly along McLeod Ganj's narrow one-way Jogiwara Road, blaring horns at pedestrians and scooter riders and playing loud music.
'I am all the world' The brutal rule of a West Bank settler
Palestinians tell ofblacklisted Yakov's reign across the Jabal Salman valley and heisjust one of many violent bosses
Stormy waters New flashpoint emerges in South China Sea dispute
Hopes that tensions in the South China Sea might ease have been short lived.
'Justice delayed' Why trust in public inquiries to bring closure is fading
After the final report of the Grenfell fire inquiry was published, Hisam Choucair, who lost six family members in the blaze, said: \"We did not ask for this inquiry... It's delayed the justice my family deserves.\"
Celeriac soup with almond pangrattato
I'm not ashamed to say that as soon as September hits, my stick blender comes out. Just as I embrace salads when the clocks go forward in the UK, I wholeheartedly throw myself into soup season once the summer holidays end. Autumn is approaching in the northern hemisphere and I'm ready with my ladle. Celeriac is one of my favourite soup heroes, because it gives the creamiest, silkiest finish with little effort. You don't have to make the almond pangrattato, but it is a wonderful addition.
Are smoke signals telling me to make an oil change in the kitchen?
Should you that is, not can you) cook with extra-virgin olive oil? Antonio, Atlanta, Georgia, US
Going underground
A darkly humorous encounter between an American spy-cop and the members ofan eco-commune she is hired to infiltrate
All work and no play
Hard Graft, a powerfulnew London exhibition, focuses onworkers’ exploitation, from the ruined hands ofa washerwoman to mothers forced to sell their bodies
What the princess and the shaman tell us about hereditary privilege
It should have been an Instagram-perfect wedding image, but it turned out to be something more embarrassing.
