Rahul Arora, a Chandigarh-based student often spends 5-6 hours a day playing Call of Duty, World of Warcraft and Dolta 2. His gear consists of a ₹2.5 lakh custom-built desktop equipped with liquid cooling, 4TB storage and the fastest graphics card available in the market. And yet he’s not a professional gamer.
“I aspire to take up gaming as a full-time career,” said Kapoor, who’s still in class IX but is already earning enough to upgrade his PC with his own money. Gaming companies, PC makers and component manufacturers alike are targeting players like Kapoor to promote their latest and most premium gadgets.
Gamers in India can earn anywhere between a few thousand to several lakhs a month through sponsorships and price money from events that can go into crores, thanks to increased focus on the sector and brands looking to associate with this niche market.
Take, for instance, data storage firm Western Digital. While you may not associate storage devices with gaming, for WD, gaming is one of its biggest and most profitable verticals.
Going heavy on storage
“Gaming for us is very exciting. We are participating in every gaming expo possible across India where professional gamers are using our products. We also engage actively with gaming influencers to promote our high-end storage devices,” said Khalid Wani, Director Channel Sales, Western Digital India. Why would gamers require high-end storage?
Denne historien er fra December 28, 2019-utgaven av The Hindu Business Line.
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Denne historien er fra December 28, 2019-utgaven av The Hindu Business Line.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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