How To Save The Planet And Influence People: Wealthy Must Step Up On Climate
The Independent|October 01, 2021
Researchers say those earning over £80k can create change
Harry Cockburn
How To Save The Planet And Influence People: Wealthy Must Step Up On Climate

It is not just the super-rich who overuse resources and could help tackle the worsening climate crisis by changing their habits – the moderately rich also have a disproportionate impact on global greenhouse gas emissions and can take action, new research highlights.

The work by environmental psychologists at the University of Cambridge identifies how people who have high socioeconomic status can play a major role in shaping society, influence the choices available to themselves and others, and provide options that either exacerbate or mitigate climate change.

The study defines high socioeconomic status as a person’s position in the structure of society, including not only their wealth and income, but also their “social resources”, which include social class, occupation and social networks.

The authors said this classification encompasses a much broader spectrum of people than just the super-rich, including everyone with an annual income of more than £80,000 ($108,000).

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