Korean romcom & Turkish drama series to French cinema: The Indian audience's growing appetite for global OTT content
The Times of India Hyderabad|April 17, 2022
KOREAN & TURKISH TO FRENCH: Global content’s a hit with desi audience
Niharika Lal
Korean romcom & Turkish drama series to French cinema: The Indian audience's growing appetite for global OTT content

PARASITE KOREAN

The multiple Oscars-winning film was released along with English subtitles and in the Hindi dubbed format in India on an OTT platform, hence making it accessible to a wider audience

Once you overcome the one-inch-tall-barrier of subtitles, you will be introduced to so many more amazing films,” Parasitedirector Bong Joon-ho had said at the 2020 Golden Globes, where the film won in the Best Picture – Non-English Language category. It seems the Indian audience is finally overcoming that barrier. Recent times have seen the Spanish show La Casa de Papel (Money Heist) and Korean series Squid Game stay put in the list of top 10 most-viewed shows for months in a row on one platform, while French filmsTitaneand Portrait Of A Lady On Fire were reigning on another platform.As an official from a streaming service puts it,“Today,if you ask an OTT viewer who their favourite actor is, you may get a response like Lee Jong-suk (from Romance Is A Bonus Book) or Omar Sy (from Lupin).”

Here’s look at desi audiences’expanding OTT palate, and all the swoon-worthy Korean rom-coms, Spanish action, Nordic thrillers and Turkish dramas they’re bingeing on.

MONEY HEIST (SPANISH)

The series remained in the list of top 10 most-viewed shows in India for 9 months after its release on an OTT platform

‘KOREAN, SPANISH, JAPANESE, FRENCH CONTENT IS MOST POPULAR’

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