Kolkata: The word "boycott" may have lately bothered Bollywood more than the famed fickleness of the box office, but neither of these is a factor in Russia as Putin's people sing, laugh and cry to the cadences of the good old Hindi trope amid a drought of Hollywood fare and international OTT action at home.
Prominent Moscow cinemas such as Cinema Park, Formula Kino, Premiere Hall, Kinomax and Karo made the switch to Bollywood back in March, anticipating high demand. Many of these places have since been regularly screening commercial Bollywood movies. Karo cinema chain president Olga Zinyakova told Russian media that cinema owners could keep the show going mainly because of the sustained demand for Bollywood fare.
TOI tried to contact Zinyakova, but she was unavailable for comment.
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