MUMS ON THE WEB: Shradha Virani, 37 Mum to Avika, 7.5 years and Nivaan, 4.5 years

The entrepreneur and digital creator shares gives her 42.3K followers a peak into her parenting life sprinkled with eye-catching luxury and lifestyle content.

Insta account I love to stalk: Organise with Ease

When I delivered Avika, there was no where I could turn to for information or advice. I was an only child, and I was the first amongst my friends who had a child. So I was really lost. There were many theories and old wives' tales that were floating around, but that was just not working for me. I realised that people really resonate with you when you talk about your own experiences, and with that belief I began my influencer JOURNEY , and have tried to carry that belief with me to this day. Initially, I started it off as a mere 'behind-the-scenes' sneak peak because my kids were pretty young and I wasn't comfortable with the idea of exposing them or myself on a public platform. So my content was from third person point of view.