Regardless of their size and scale, fashion brands usually create a lookbook to entice their customers with styles pictures of their product. This provides aspiring fashion photographers a wonderful opportunity to step into the industry. Shooting fashion lookbooks has double benefits for every photographer – it allows you to cement your mark as a fashion photographer commercially while helping you build your portfolio.
But before we begin talking about how to shoot the perfect fashion lookbook, let’s take a look at what a lookbook actually is!
A brief Look into Lookbooks
Lookbook is a catalogue of high quality stylised images that show the items in a fashion designer’s collection. Simply put, lookbook is a set of pictures of fully-styled looks in life settings created with the brands products – whether it’s apparel, accessories or even make-up.
Brands usually create a lookbook to persuade their customers to buy their products. Lookbooks show how the products of a brand can be put together to create a complete “look”.
In the fashion industry, a lookbook is highly valuable as it highlights the personality of the brand due its creative and style-inspiring content. Unlike a fashion catalogue, a lookbook doesn’t feature the product against a plain background of a studio. Instead, it comprises of photographs of models flaunting the products in backdrops from real life. Thus, photographs from the look book are often used to engage audience on social media as the real-life setting and stylised look garners a lot of attention from prospective customers.
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Denne historien er fra December 2020-utgaven av Asian Photography.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Ethics of Wildlife Photography: Shooting and Editing
Wildlife photography is a captivating art that brings us closer to the beauty of nature and its inhabitants. However, it comes with a significant ethical responsibility. Wildlife photographers have the power to shape how the world perceives animals and their habitats, but this power also comes with the need to act with integrity, both in the field and during the editing process. This article explores the ethical considerations in wildlife photography, focussing on two critical aspects: shooting and editing.
THE ART OF CREATING COMPELLING WILDLIFE PORTRAITS
Wildlife photography is a mesmerising genre, where the beauty of nature meets the technical skill of the photographer.
HOW TO STAY SAFE WHILE PHOTOGRAPHING WILDLIFE
Wildlife photography offers a unique and exciting opportunity to capture the beauty of animals in their natural habitats. However, it also comes with risks, both to the photographer and the wildlife. Proper precautions must be taken to ensure that both parties remain safe. Here’s a guide on how to stay safe while photographing wildlife.
Mastering Animal Behaviour: Understanding wildlife to improve your photography
Wildlife photography is an art that goes beyond having the right equipment or perfect lighting.
A Mission for Preservation
From the wild lands of Kaziranga to the battlegrounds of Masai Mara, Jayanta Guha's passion for wildlife conservation burns bright as the sun. His unique way of capturing often-endangered animals have brought him a lot of praise and accolades over the 5+ years of his photography career. Asian Photography caught up with him about his passion for wildlife conservation, his unique style & workflow and his future.
Framing The Future
A hobby that started with casual safaris, Ratish Nair's career has seen him embark on various new journeys. Today, we see him with a new-found passion of teaching and wanting to give photographers high-quality experiences under his guidance and expert tours. Asian Photography caught up with him about his passion for mentorship, his experiences on the field, mishaps and more. Excerpts:
ATR - For a Cause
Not many can achieve a feat that wildlife photographer Aarzoo Khurana has. Not only is she a popular wildlife photographer - she is also, perhaps the only photographer to have visited All Tiger Reserves (ATR) under a specific time for her ATR project. Asian Photography spoke to her about her passion, wildlife conservation and her project, which is now exhibiting in different parts of the country. Excerpts:
The Chennai Photo Biennale is back
The Chennai Photo Biennale is back with the fourth edition, featuring a host of exhibitions and programmes from 20 Dec 2024 till 16 March 2025.
DJI launches Osmo Action 5 Pro starting at ₹35000
DJI has unveiled its latest action camera, the Osmo Action 5 Pro, boasting several industry-first features that elevate it to professional standards.
Nikon India announces NIKKOR Z 50mm f/1.4 at ₹79,995
Nikon India Pvt. Ltd. introduces the NIKKOR Z 50mm f/1.4, a full-frame, FX-format compatible Z mount lens with a 55 mm diameter mount that provides abundant light and great flexibility of expression.