Tips To Sustain Your Wedding Photography Business This Pandemic

The wedding industry, which is one of the leading services, has been the worst hit. Photography magazine, propose some points of business that wedding photographers need to adopt to sustain the ongoing Covid-19 crisis.

- Sanchit Mishra

It has been almost eight months since WHO announced Covid-19 as a pandemic. At the start of this, everyone was optimistic that it will recover very quickly but unfortunately that hasn’t been the case for many business sectors in India. Small and medium scale companies in the wedding industry have suffered immensely. With the functional scale of businesses descending drastically, business have been forced to take tough decisions.

The wedding industry, which is one of the leading services, has been the worst hit. Reports worldwide have classified this sector as ‘Highly Affected, High Financial Impact’. This leaves businesses and photographers with no option but to work on their business growth and find new and innovative ways to fight the pandemic.

We, as a photography magazine, propose some points of business that wedding photographers need to adopt to sustain the ongoing Covid-19 crisis.

1. Know your Numbers

Experts need to realise their business in terms of pure numbers, especially during the pandemic where every rupee matters. You will need to be highly alert with your money, the cost of operating your company, the cost of earning a client and many other things. Your most important aim here should be to have a net positive in all terms. Photographers, especially working as freelancers, should keep a habit of keeping a note of their finances every month and planning their future steps accordingly.

A net positive is an indication of a firm business and ensures that the photographer is in control of their planning and expenses while still keeping the creative capability of the business alive.

2. advertising should remain an essential Part of the business