Your ROI
infinithoughts|November 2018

Here is a rumination of return on investment, both on material and spiritual!

Guru Prasad Makam
Your ROI

A neighbourhood. His only advertising strategy is a loud howl: “Beans, fresh beans. Brinjal, the best brinjal.” He knows his customers' tastes,price points and required quantities, and smiles are the only form of communication. It was a Sunday morning, and it was my turn to pick the jute bag from him, and I asked him, “Do you make enough?”

The communique went on: “Costs are going up saar, margins are down, but smiles are for me, and the saga goes on.” In a single line, he had economics, accounting and philosophy coupled with customer relationship and his ROI was clear. His ROI was to make a living, and also sell smiles.

Everyone wants a return on investment. The two words - 'return' & 'investment' - are there in every walk of life. Investment could be money; the returns are in terms of money. Investment could be time on services, and the returns are service income. Investment could be time for a social cause, and the return is a social impact. Different people construe investments and returns very differently. Similarly, returns could be different for the same person during different periods of time.

Originally, when I started in my profession, returns were my profitability. Over a period of time, the return is organisation growth. The initial investment was time, professional services and the returns were profits. Later, the investment was being a partner in growth, the return manifested as 'shared' return. Then, the investment was growth of the organisation, the return was brand value and recognition. Thereafter, the investment would be for the ecosystem, and the return would be the growth of the profession. Even for an individual, the investment varies at different points of time, and similarly the return also varies.

Denne historien er fra November 2018-utgaven av infinithoughts.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra November 2018-utgaven av infinithoughts.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA INFINITHOUGHTSSe alt
One advice
infinithoughts

One advice

Sometimes, one advice can turn our life around!

time-read
3 mins  |
January 2020 - The Cosmic Gift
The Power of CURIOSITY!
infinithoughts

The Power of CURIOSITY!

Do we harness our curiosity for something constructive or is it just idle curiosity?

time-read
3 mins  |
January 2020 - The Cosmic Gift
Ways of life
infinithoughts

Ways of life

He who accepts all will survive anywhere…

time-read
3 mins  |
January 2020 - The Cosmic Gift
Service is Love
infinithoughts

Service is Love

A four-legged creature helped the author understand a truth about life…

time-read
4 mins  |
January 2020 - The Cosmic Gift
Message from the Rain
infinithoughts

Message from the Rain

Raindrops live short and meaningful lives. Do we do the same?

time-read
4 mins  |
January 2020 - The Cosmic Gift
Come! Let's Play 20-20!
infinithoughts

Come! Let's Play 20-20!

It's 2020. Can we accelerate our efforts to achieve whatever we want, just like a cricket team does in a 20-20 match?

time-read
3 mins  |
January 2020 - The Cosmic Gift
Let's celebrate
infinithoughts

Let's celebrate

Is there a link between celebration and health? Read on to understand.

time-read
4 mins  |
January 2020 - The Cosmic Gift
BROKEN BONE
infinithoughts

BROKEN BONE

Can an unpleasant incident create so much happiness?

time-read
4 mins  |
January 2020 - The Cosmic Gift
infinithoughts

Why Is He Repeating?

When we don't learn from our mistakes, life will keep sending us more of the same…

time-read
2 mins  |
December 2019 - Is The Bottle Clean From Within
infinithoughts

Smt. Revathi Ramachandran - Director Of Kalakshetra Foundation

Dancer, choreographer and teacher of Bharatanatyam, Smt. Revathi Ramachandran's repertoire has taken her to stages PAN India, Europe and America. She is the only exponent of 'Sudha Nrittam', an ancient temple dance revived by her Guru Mangudi Dorairaja Iyer. She has been the recipient of many awards and accolades including the prestigious Kalaimamani award.Apart from her cultural achievements, this master's degree holder in Economics, has also captained the Tamil Nadu Women's' Basketball team in early 80s. Here she shares her thoughts with our readers through this interview.

time-read
1 min  |
December 2019 - Is The Bottle Clean From Within