OLD TIMERS may recall a popular 1970s film song that a rambunctious Amitabh Bachchan belts out in praise of the Banarasi paan. His mouth oozing with the bright red juice of the chewed paan (betel quid), the hero praises its brain-stimulating qualities as he jives before an admiring audience. The Banarasi paan that the song extols is one of the more popular varieties that paan vendors dispense at most street corners across the country.
For those unfamiliar with the custom of chewing betel leaf, paan means both the betel leaf which is used as the base and the finished product (betel quid) which usually comes rolled with different fillings depending on local preferences. Almost every region has its own speciality, but what basically go into the making of the paan are slaked lime, areca nut and the paste of the catechu bark along with different aromatic condiments and spices—a concoction that is chewed upon by millions of Indians as a mouth freshener, a postprandial digestive or a stimulant, when tobacco is added. It’s as ubiquitous as anything you can think of on Indian streets, from roasted peanuts to cut fruits.
But with the rampant zeal for securing the Geographical Indication (GI) tag on just about any product, it was not entirely unexpected that someone should think of securing this form of intellectual property (IP) protection for the paan leaf. If an offering such as the laddoo made by the Tirupati temple can be awarded a GI (see 'God’s Invincible Laddoo', Down To Earth 16-31 August, 2012)—the temple is estimated to make over ₹7,00,000 daily from commercial sales of the sweet—why shouldn't indigent farmers seek some protection on agricultural products, however humble? So far, two varieties of betel leaf have got the tag from the GI Registry (GIR) in Chennai, which is part of the Patent Office.
Denne historien er fra November 16, 2021-utgaven av Down To Earth.
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Denne historien er fra November 16, 2021-utgaven av Down To Earth.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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A SPRIG TO CARE FOR
Punarnava, a perennial herb, is easy to grow and has huge health benefits
DIGGING A DISASTER
Soapstone mining near Dabti Vijaypur village has caused many residents to migrate.
REVIEW THE TREATMENT
Several faecal sludge treatment plants in Uttar Pradesh suffer from design flaws that make the treatment process both expensive and inefficient
MAKE STEEL SUSTAINABLE
As India works to double its GDP by 2030, its steel industry must balance growth with sustainability. By embracing policies like the Steel Scrap Recycling Policy 2019 and adopting green technologies, India is paving the way for a more sustainable future in steel production
Can ANRF pull off the impossible for India?
Anusandhan National Research Foundation is expected to reorient India's innovation goals but funding issues, old mindsets remain a drag
TROUBLED WOODS
Forests are a great bulwark against climate change. But this is fast changing. AKSHIT SANGOMLA travels through some of the pristine patches of the Western Ghats to explore how natural disturbances triggered by global warming now threaten the forest health
BLINDING GLOW
The science is clear: increased illumination has damaging consequences for the health of humans, animals and plants. It’s time governments introduced policies to protect the natural darkness and improved the quality of outdoor lighting.
GROUND REALITY
What happens when the soil loses the ability to grow healthy, high-yield crops on its own?
GM POLICY MUST BE FARMER CENTRIC
On July 23, the Supreme Court of India directed the Union government to develop a national policy on genetically modified (GM) crops for research, cultivation, trade and commerce through public consultation.
Vinchurni's Gandhi
A 96-year-old farmer transforms barren land into a thriving forest in drought-prone region of Satara