the NEVER ENDING QUEST
220 Triathlon|February 2022
Being sustainable is no longer a choice, it’s a necessity, and we need brands to step up to the plate to help us achieve it. Presca is one company that’s doing just that. Here, CEO Rob Weddon tells us how…
ROB SLADE
the NEVER ENDING QUEST

Black Friday. Cyber Monday. Christmas sales. January sales. Winter brings with it a level of consumption that outpaces anything you see throughout the rest of the year, but that churn never really stops. In the performance sportswear industry, you tend to see it with brands launching new ranges with impressive frequency.

But for all the advancements in performance and choice, every new range also encourages new purchases and the discarding of existing garments. This is an issue, as many garments take resources from the environment, generate a carbon footprint and result in waste. Of course, many brands are trying to become more sustainable, but many are stuck in that status quo.

British brand Presca is still in its infancy, but it’s already showing how things can be different. The company started in 2014 as a part-time project creating custom kit for corporations, clubs and charities, before ramping up in 2016, going full-time in 2018 and becoming a fully-fledged consumer brand in 2020. It now sells a range of cycling, running and triathlon kit, including jerseys, bib shorts and a tri-suit.

Rob Weddon was one of the men responsible for starting the brand and he’s the one that now sits at the helm as the company’s CEO. After studying environmental science in Bristol, Weddon started working in coastal environmental protection and marine renewables, before moving into consultancy. For 15 years he worked on everything from carbon and home efficiency to renewables, but an entrepreneurial spirit and a love of triathlon (and sport in general) led him down a road toward the business we see today.

Denne historien er fra February 2022-utgaven av 220 Triathlon.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra February 2022-utgaven av 220 Triathlon.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA 220 TRIATHLONSe alt
"I HAVE THE OPPORTUNITY TO INFLUENCE THE GROWTH OF TRIATHLON"
220 Triathlon

"I HAVE THE OPPORTUNITY TO INFLUENCE THE GROWTH OF TRIATHLON"

British Triathlon CEO Ruth Daniels talks Paris, her plans to grow tri and her own personal goals... knees allowing

time-read
2 mins  |
October 2024
ZWIFT RIDE
220 Triathlon

ZWIFT RIDE

£1,199.99 Zwift's new Ride is an indoor bike that might help you break your PB... but won't break the bank

time-read
1 min  |
October 2024
PARIS SHOWED THE VALUE OF OLYMPIC EXPERIENCE
220 Triathlon

PARIS SHOWED THE VALUE OF OLYMPIC EXPERIENCE

With the spotlight on triathlon like never before at these Games, debutant athletes talked about being overwhelmed by the unique environment

time-read
3 mins  |
October 2024
THE OLYMPIC CHAMPION
220 Triathlon

THE OLYMPIC CHAMPION

On 31 July, Great Britain's Alex Yee put together arguably the greatest one-day performance we have ever seen at an Olympic Games to win gold. And we were there at the finish line to speak to tri's new poster boy...

time-read
5 mins  |
October 2024
GAMES AT THE GAMES
220 Triathlon

GAMES AT THE GAMES

After watching and enjoying the Olympic triathlon events, Brunt amused himself by playing the 'guess how far into each event I would die' game...

time-read
3 mins  |
October 2024
WHERE EAGLES DARE
220 Triathlon

WHERE EAGLES DARE

With little heat prep, the wrong gear choice and a course-recce mistake, would experienced extreme triathlete Sean McFarlane soar like an eagle or drop like a stone in Italy?

time-read
7 mins  |
October 2024
HOW TO INCREASE RUN PACE WHEN FATIGUED
220 Triathlon

HOW TO INCREASE RUN PACE WHEN FATIGUED

The ability to dig deep in the latter stages of a race helped Alex Yee achieve Olympic gold. Here Ben, a member of Team GB's coaching staff in Paris, explains how you too can find that extra gear...

time-read
10+ mins  |
October 2024
HOW TO CARB LOAD
220 Triathlon

HOW TO CARB LOAD

PACKING YOUR WORKING CELLS WITH CARBOHYDRATES IN THE BUILD-UP TO YOUR BIG RACE IS A PROVEN STRATEGY TO RACE STRONGER AND FASTER...

time-read
4 mins  |
October 2024
BUYER'S GUIDE: BIKE COMPUTERS
220 Triathlon

BUYER'S GUIDE: BIKE COMPUTERS

Log your rides, find your way and monitor your multisport training with a quartet of impressive bike computers...

time-read
7 mins  |
October 2024
POLAR GRIT X2 PRO
220 Triathlon

POLAR GRIT X2 PRO

\"You can't be anything other than impressed with the GPS, whose design is one of the significant changes to the V3\"

time-read
2 mins  |
October 2024