How Women's Sport Got Cool

It's been long overdue and long deserved, but 2015 is the year women's sport has finally made it to the big time. Girl power!

- Becky Fletcher

Men’s sports, from football to cricket, and their stars, have long been revered and thought of as ‘cool.’ We bet you know someone who had a poster of their favourite team on their bedroom wall. The constant stream of football coverage and familiar roar of F1 cars on TV at weekends, the big fashion campaigns featuring the biggest sporting names – you can’t escape the popularity of men’s sport. In contrast, many women’s sports and their stars, despite their talent, drive and capabilities, have, historically, failed to get much of the recognition of  their male counterparts. But things are changing,and fast…

THE SUMMER OF SPORT

This year has seen women’s sports hit headlines in all the right ways. Our finest sportswomen have graced the front pages of the newspapers and magazines, getting more coverage than ever before and felt a wave of support from the country. Stylish, suitably kick-ass, with buckets of talent, women in sports are finally getting the acknowledgement they deserve. But what’s caused this tipping point?