Will Duff Gordon, CEO of Total Performance Data, talks to Racing Ahead
Our aim has always been to combine our passion for racing with our technical know-how to create an experience that improves the sport for bookmakers, racecourses, owners, trainers, fans and punters.
I have been an avid racing fan and racehorse owner for many years. When I served on the ROA (Racehorse Owners Association) Council, I was their youngest ever member. Seeing racing through new eyes, plus my professional background in a market data firm, led me to develop an idea to update the sport through in-running data. With new technology and statistics the appeal of racing would widen and new betting products would help to bring it to a new generation.
We started off with a small team passionate about horse racing, all on the same wavelength: that racing was ready for a data revolution. With other sports treated to increasingly available and accurate in-play data, it was clear that racing was losing ground.
How?....
Put simply, we use the latest Global Navigation Satellite System (GNSS/GPS) technology, fitting our own trackers into the horses’ saddlecloths, to deliver realtime positioning coordinates during races.
Denne historien er fra August 2017-utgaven av Racing Ahead.
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Denne historien er fra August 2017-utgaven av Racing Ahead.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
LOOKING BRIGHT FOR IRISH STARS
Karl Hedley reports as jumps challengers pile on the heat across the water
WELL SET TO STEP AHEAD
Ben Morgan has ten warming prospects to follow in the coming weeks
CUE FOR MANY A CELEBRATION
Graham Buddry recalls the life and times of jumps legend Cue Card
KID KAN DOO FOR NICHOLLS
Paul Jacobs casts a close eye over leading picks for this month's big races
TWISTER RUNS MASTER CLASS
John Anthony watches Nigel Twiston-Davies' star catch time judges' eye
NO LEAVES ON LINE TO SLOW THESE FLYERS
Simon Nott enjoys a West Country Weekend catching up with ring pals
EXPECTATIONS SOAR AT RIDGE
Nick Townsend talks to rising Newmarket training star James Owen
KID KAN DOO FOR NICHOLLS
Paul Jacobs casts a close eye over leading picks for this month's big races
NORMA'S COLOURS ARE FLYING PROUD
Robert Cooper sees Percy Willis and Kaadam grace white and green spots and red cap
CHIANTI FLOWS AS NEW LION GROWLS
Prior to the National Hunt season 'proper' getting underway at Chepstow the question on many people's lips was whether or not Willie Mullins would target a second consecutive British trainers' title.
