“It has been a PLEASURE WORKING WITH SHAH RUKH. He has not only been smart, he is smart enough to be hands-off. The latitude that he has given me as a CEO to run the business is appreciated. Therefore, it’s contrary to what normal people might think that he is always into it. It’s not the case,” Venky Mysore tells SHAYAN ACHARYA.
As the Kolkata Knight Riders players trained hard at the M. Chinnaswamy Stadium on arather sultry afternoon, there was one gentleman who kept an eye on them.
He was not a coach or a member of the support staff. But he is the man, who has been running the Knights’ show for the last seven seasons. Venkatesh Mysore, alias Venky, is often credited for turning around the Shah Rukh Khan-owned franchise’s fortunes in the cricket business.The KKR CEO started speaking about the brand Knight Riders and its plans and in a free-wheeling chat with Sportstar in Bengaluru, he dwelt on a range of issues.
Excerpts: The Indian Premier League (IPL) over, your caravan will move to the Caribbean Premier League (CPL), where you have a team — Trinbago Knight Riders. What is the reason behind this expansion?
Look, the fundamental objective is always to first grow your business. Then you start thinking about how to grow the business. We have always believed in that. And, I have always believed that there are two pillars on which a franchise is built — the brand and fan base.
Everything gets linked back to it. Be it how you monetise or how you grow — all depends on this. Therefore, the question is how do you grow your brand, and how do you grow the fan base? In a tournament like the IPL, which has got a limited window, there are certain limitations on how much you can grow your business.
So, that’s the genesis of this whole strategy. Wherever we felt there is a Knight Rider platform on which you could build your business, and has a potential to grow your business, we have attempted to expand there. The Caribbean Premier League (CPL) is one in that direction. It extends our brand Knight Riders. It gives us a chance to build our fan base in another hemisphere, which is also another great opportunity. So, that’s the thought process. Anything that fits into that strategy,We will continue to pursue.
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Denne historien er fra June 3, 2017-utgaven av Sportstar.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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