“This change will represent one of the largest shifts in facial recognition usage in the technology’s history,” Jerome Pesenti, vice president of artificial intelligence for Facebook’s new parent company, Meta, wrote in a blog post this week.
He said the company was trying to weigh the positive use cases for the technology “against growing societal concerns, especially as regulators have yet to provide clear rules.” The company in the coming weeks will delete “more than a billion people’s individual facial recognition templates,” he said.
Facebook’s about-face follows a busy few weeks. It announced its new name Meta for Facebook the company, but not the social network. The change, it said, will help it focus on building technology for what it envisions as the next iteration of the internet -- the “metaverse.”
The company is also facing perhaps its biggest public relations crisis to date after leaked documents from whistleblower Frances Haugen showed that it has known about the harms its products cause and often did little or nothing to mitigate them.
Facebook didn’t immediately respond to questions about how people could verify that their image data was deleted, or what it would be doing with the underlying technology.
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