Mobile applications today have become an integral part of daily lives and it has become difficult to manage it without them. From meditation to shopping, there is an application for everything. These applications further, are notorious for tracking, storing, and analyzing the data unintentionally fed into them. For instance, for users enabling their locations to receive the usual weather reports, region-wise news, social media updates, etc., companies owning those applications can track the precise locations of those users with sophisticated algorithms and technologies.
These companies then can sell, use, or analyze the data and can further share it with third parties seeking insights into consumer behavior and other related metrics. American companies alone are estimated to have spent over $19 billion in 2018 acquiring and analyzing consumer data, according to an Interactive Advertising Bureau Research Report.
The global mobile applications economy has risen significantly as companies have started investing heavily in developing and refining mobile applications. The global mobile application market size was valued at $106.27 billion in 2018, and is projected to reach $407.31 billion by 2026, growing at a CAGR of 18.4 per cent from 2019 to 2026.
But with the growing revenue in the mobile applications sector, the cases of privacy concerns have also seen a consequential increase. Researchers at Oxford University had examined the inbuilt code in several mobile applications which led to the revelation that the code itself allows for users’ data to be shared widely. Furthermore, it highlighted the centralization of data collection as the majority of the data collected flowed upwards into the hands of only a few companies, primarily Google’s parent company Alphabet, as well as Facebook, Twitter, Amazon, and Microsoft.
Denne historien er fra October 2021-utgaven av PCQuest.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra October 2021-utgaven av PCQuest.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
ASUS ExpertBook P5
The ASUS ExpertBook P5 aims to deliver more than just a typical business laptop experience. Designed for modern professionals, it boasts powerful hardware, AI-driven tools, and robust security features.
Early Warning Systems (EWS): The recipe to combat fraud and delinquency
An EWS isn't just a compliance tool; it's a financial guardian that transforms chaos into clarity. By weaving unstructured data, automation, and adaptive analytics, it empowers lenders to outpace fraud, foresee risks, and revolutionize credit management with precision
Empowering businesses with data privacy compliance: Key takeaways from PCQuest's DPDPA workshop
From chaos to clarity-PCQuest's DPDPA Workshop explored how businesses can master data privacy laws, turn compliance into opportunity, and build unshakable trust in a data-driven world.
Brightening Lives: Assistive Technology for art and entertainment
Assistive Technology is transforming art and entertainment into playgrounds of inclusion-cinemas that narrate, museums that adapt, and platforms that empower. It's more than access; it's a revolution of creativity, breaking barriers for a connected, empathetic world
Gaming saw dramatic advancements in hardware, software & AI
The 2024 gaming revolution fuses cutting-edge hardware with Al, delivering immersive worlds, lifelike NPCs, and dynamic gameplay. With next-gen consoles, blazing GPUs, VR/AR, and personalized experiences, gaming evolves into interactive ecosystems, redefining entertainment and innovation for players worldwide
The tools of tomorrow tackling the challenges of today
Drones are revolutionizing farming, replacing hard labor with precision tools powered by Al. From spraying to scouting, they work smarter, not harder. With innovation tackling challenges like language barriers and training, drones are redefining how fields are managed and harvested
In race between hackers and cybersecurity, quantum is key
Hackers wield Al, encryption quakes under quantum power, but quantum cryptography flips the script. With physics as its ally and India as a trailblazer, it crafts unbreakable, ever-changing keys. The future of data isn't just safe-it's quantum-proof brilliance
The tech that's changing the game across the board
Machine learning is rewriting the rules, from crafting infinite gaming worlds to saving lives with real-time health data. It's not just tech-it's transformation. As challenges arise, innovation keeps pushing the boundaries of what's possible every day
2024's biggest technology trends: What's changing and why it matters
2024's tech isn't just evolving-it's reinventing the rules. AI creates, hardware accelerates, and green innovations heal the planet. From smarter machines to faster connections, it's a year of bold leaps, where innovation doesn't just support life-it redefines it
Exploring the development of 3D and spatial sound in consumer tech
Spatial audio is the art of painting sound in 3D-turning every note, whisper, or explosion into an immersive journey. It blurs the line between the real and digital, making listeners not just hear but feel sound as if they're living inside it
