Brands have started to look for ways to establish an emotional connect with consumers to build strong relationships and trust. In a time when everyone seems to be disconnected and staying at home, engaging them effectively has been one of the biggest challenges.
In order to ensure meaningful engagement, brands have adopted communication design as a tool, helping them stay connected to their audiences.
Here are some of the ways in which brands can keep their audience engaged through the effective use of design.
DELIVERING MEANINGFUL MESSAGES
Brands need to empathize while communicating with their target audiences and positioning their products. Strong and relevant messaging is the need of the hour.
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Denne historien er fra April 2021-utgaven av Siliconindia - India Edition.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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FROM SERVICE TO EXPERIENCE: REDEFINING CUSTOMER ENGAGEMENT IN THE INDIAN IT SECTOR
Pika Exports, an exports-based company mainly exporting textiles, home textiles, and floor coverings to the European and US markets, Prateek has been instrumental in driving the growth and expansion of the company, securing multiple large contracts with major retailers and distributors, increasing the revenue by 50 percent, and enhancing the brand recognition and reputation in the industry. He is also an angel investor, supporting and mentoring promising startups and entrepreneurs in the e-commerce and fashion sectors.
SIGNIFYING ROLE OF NANOTECHNOLOGY & NANOFIBERS IN THE TEXTILE INDUSTRY IN INDIA
Pika Exports, an exports-based company mainly exporting textiles, home textiles, and floor coverings to the European and US markets, Prateek has been instrumental in driving the growth and expansion of the company, securing multiple large contracts with major retailers and distributors, increasing the revenue by 50 percent, and enhancing the brand recognition and reputation in the industry. He is also an angel investor, supporting and mentoring promising startups and entrepreneurs in the e-commerce and fashion sectors.
CALLERDESK: Providing Advanced Technology Based Voice Communication Solutions to Businesses
The Global Communication Platform as a Service (CPaaS) market is expected to touch $119.61 billion by 2031, growing at an impressive CAGR of 29.66 percent during 2024-2031.
WHY INDIAN ORGANISATIONS NEED A CYBER RESILIENCE STRATEGY FOR BUSINESS CONTINUITY
Sathish Murthy is an experienced regional engineering and technology solutions leader, who brings over two decades of experience in the information and communications technology industry. He is focused on helping customers to transform their business by harnessing the power of data and protecting their data.
THE OFFSHORE INDUSTRY IN INDIA: TRENDS & FUTURE PROSPECTS
With over 40 years of experience in the oil and gas industry, ship management, seafaring, and entrepreneurship, Rakesh brings extensive expertise in administration, operations, quality management, project management, and business development across international settings. In international settings, he has adeptly overseen high-performing, multicultural, and cross-functional teams across Brazil, Kuwait, Bahrain, UAE, South Korea, China, Angola, Maldives, India, and Singapore.
YOUTUBE SHOPPING EXPANDS IN INDIA TO EMPOWER CREATORS & VIEWERS
Google-owned YouTube announced the expansion of shopping features in India, it said, which will focus more on opening new revenue opportunities for creators and help viewers discover products from their favorite channels.
INVESTIGATING PSYCHOLOGICAL EFFECTS OF SOCIAL MEDIA ON TEENAGERS
Today's teenagers can't even picture social networking sites not being an alternative to their ordinary lives. These sites are now the primary communication, identification, and interaction means. However, the issue of social media's effect on adolescents' mental health has recently become a topic of debate.
DOVE SOFT LIMITED
A Leading Name Renowned for Innovating Comprehensive Industry-Changing CPaas Solutions
FROM SERVICE TO EXPERIENCE: REDEFINING CUSTOMER ENGAGEMENT IN THE INDIAN IT SECTOR
A decade ago, during AI's nascent stages, the definition of exemplary customer service centered on optimizing touchpoints and developing attractive products.
THE IMPACT OF TECHNOLOGY ON LEADERSHIP IN THE MODERN WORKPLACE
Zubin Zack is a business leader, with a career spanning more than two decades, Zubin has worked with more than thousands of clients, including many multinational corporations, from which 30 are among the top 100 Fortune Best Places to Work. He has actively participated in numerous public speaking events and roundtable discussions where he not only gave insights on business issues but also provided assistance and guidance on subjects like modern leadership, international business and culture building.
