The revamping of Microsoft's second-place search engine could give the software giant a head start against other tech companies in capitalizing on the worldwide excitement surrounding ChatGPT, a tool that's awakened millions of people to the possibilities of the latest Al technology.
Along with adding it to Bing, Microsoft is also integrating the chatbot technology into its Edge browser. Microsoft announced the new technology at an event Tuesday at its headquarters in Redmond, Washington.
But the strengthening partnership with OpenAl was also years in the making, starting with a $1 billion investment from Microsoft in 2019 that led to the development of a powerful supercomputer specifically built to train the San Francisco startup's Al models.
While it's not always factual or logical, ChatGPT's mastery of language and grammar comes from having ingested a huge trove of digitized books, Wikipedia entries, instruction manuals, newspapers and other online writings.
The shift to making search engines more conversational - able to confidently answer questions rather than offering links to other websites - could change the advertising-fueled search business, but also poses risks if the Al systems don't get their facts right. Their opaqueness also makes it hard to source back to the original human-made images and texts they've effectively memorized.
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