Tried And Tested
Skyways|October 2018

Growth hacking is about constant forward movement

Michael Walker
Tried And Tested

Michael Sugden, the CEO of British creative agency VCCP, recently called ‘growth hacking’ the single most annoying phrase in marketing today. But it is a phrase we’re going to hear more about in 2018 and beyond. Growth hacking is essentially a catch-all for data-driven marketing; the process of analysing, testing and retesting ideas in order to achieve the best results.

Successful growth hackers are not reinventing the wheel. They are merely sticklers for best practice – bringing together various departments to achieve a common goal and evaluating the bigger picture to develop a product that consumers actually want. Most companies apply some of the principles, but for it to be effective, you need to follow all the steps.

Plan for growth hacking

Denne historien er fra October 2018-utgaven av Skyways.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra October 2018-utgaven av Skyways.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.