Understand Your Context

New book offers insights into organisational management and discipline

- Thabang J Motsohi

At the inception of an organisation, the creator/s are motivated by a defined purpose. The intention behind the purpose is to create a value that can be appreciated by people or customers. The perceived need and desire on the part of the founders drive the genesis of the purpose.

The aim and hope are always that people will be prepared to part with their hard-earned cash to enjoy it on an increasing and sustainable basis. This, therefore, is the compelling cause to develop a vision-aligned business model and strategy to deliver the value on an incremental basis well into the future.

But in a complex and dynamic environment that is always subject to change. The tastes, perceptions and needs of the customers may change and lead to the need for refined or improved definitions of the original value proposition. This is the basis for the need to revisit the operating model and strategy that underpins it.