Screen Kweens
Cosmopolitan - South Africa|March 2019

Nadia, Mihlali and Jessica are three of the most recognisable names on South African YouTube. More than just filling our feeds with pretty pictures, our cover stars are also video editors, producers and entrepreneurs. COSMO editor Holly Meadows chats vlogs, beauty and building a business with the new A-list of social-media influence.

Holly Meadows
Screen Kweens

Nadia Jaftha

Nadia, 26, is known for her LOL vlogs featuring her mom, grandpops, celebrity besties and hundreds of comments. In the last year alone she’s released a single, and flown around the world for jobs in Ibiza, Barcelona and Berlin. 2019 is set to catapult her to new career heights – watch this space

How did your journey as a social-media superstar start?

I suppose how every other person’s journey on social media started – I picked up my phone and started creating content.

What was the first video you posted?

It was so embarrassing that I ended up deleting it, but maybe I’ll repost it in the future. It featured the Harlem Shake Challenge that went viral at the time.

What does your average week look like?

I’ve always been one for routine, so my manager will let me know at the start of each week what my obligations are. It usually consists of filming content for clients, going to events and attending meetings.

Your family often features in your videos. What made you decide to do that?

I always feel like I can be my most authentic self when I’m with them, and it really shows when I feature them in my videos.

Best LOL moment on social media?

Probably hearing a rumour that my niece is actually my own child. When did I have time to have a whole kid?!

Biggest hurdle you’ve overcome in your career?

Probably cyber-bullying. It’s a daily struggle, but it gets better.

Most you’ve ever made in a month?

I’ve always maintained that I never want to base my value on how much I make, but rather the impact that I have on others and how I make people feel.

Your most-viewed video to date?

Denne historien er fra March 2019-utgaven av Cosmopolitan - South Africa.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra March 2019-utgaven av Cosmopolitan - South Africa.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA COSMOPOLITAN - SOUTH AFRICASe alt
Marc Buckner
Cosmopolitan - South Africa

Marc Buckner

The Bachelor SA Season 2’s star is here to make you swoon. Find out why boss babes are ready to risk it all for this adventurous dog lover.

time-read
1 min  |
May 2020
I Tested Positive For The Alzheimer's Gene At 26 Years Old
Cosmopolitan - South Africa

I Tested Positive For The Alzheimer's Gene At 26 Years Old

A DNA testing kit is like a crystal ball, but what if you don’t like what you see?

time-read
3 mins  |
May 2020
Basically No-One Has A 28-Day Menstrual Cycle
Cosmopolitan - South Africa

Basically No-One Has A 28-Day Menstrual Cycle

Brought to you by: the idea of a ‘normal’ period is a lie

time-read
2 mins  |
May 2020
For Those Times When You're Like, ‘I Love You, But You're Annoying...'
Cosmopolitan - South Africa

For Those Times When You're Like, ‘I Love You, But You're Annoying...'

Coupledom can be hard!

time-read
5 mins  |
May 2020
How To Get Sh*t Done
Cosmopolitan - South Africa

How To Get Sh*t Done

Calling all procrastinators: sometimes getting started on a new project or goal can be the hardest part. Here’s how to stop putting it off and actually press go

time-read
5 mins  |
May 2020
Is Rage Bait Okay?
Cosmopolitan - South Africa

Is Rage Bait Okay?

It has become the new engagement strategy for many brands. Companies bait their followers into engaging with their content around topics that cause outrage. But is this okay? Social -media strategists Talya Goldberg and Jabulile Dlamini -Qwesha share their views.

time-read
2 mins  |
May 2020
Is Cardio A Scam? And 7 Other Not-stupid Questions About Fitness Things
Cosmopolitan - South Africa

Is Cardio A Scam? And 7 Other Not-stupid Questions About Fitness Things

Thanks for calling 0800 -WTF- Is -This

time-read
3 mins  |
May 2020
Hold The Phone
Cosmopolitan - South Africa

Hold The Phone

Zozibini Tunzi is here to remind you all to Take. Up. Space. She’s rewriting the pageantry rulebook, and she wants you to join in (in a bath, wearing sparkly boots, because that’s just how we roll).

time-read
10 mins  |
May 2020
How To Tell It Like It Is *And Finally Get A Promotion*
Cosmopolitan - South Africa

How To Tell It Like It Is *And Finally Get A Promotion*

Receiving constructive criticism on your work can be terrifying. But do it right and it can be a career game-changer.

time-read
5 mins  |
May 2020
What Makes A Compulsive Liar?
Cosmopolitan - South Africa

What Makes A Compulsive Liar?

We all do it. Tell those lit t le white lies to ourselves, and others. But what about those for whom lying is a way of life? Catriona Harvey-Jenner investigates the rise of a new kind of scammer.

time-read
10 mins  |
May 2020