She Means Business
Cosmopolitan - South Africa|August 2107

Jessica Alba has built an empire that’s become a business phenomenon. Mel Evans meets the powerhouse babe behind the brand, and learns there’s a very honest side to the dynamo.

She Means Business

I bet there aren’t many people you’d pick up the phone for at 3.40am. But on this particular morning, I’m making an exception – because when Jessica Alba calls, you pick up.

It’s morning in California, too, when I catch the actress entrepreneur just out of a meeting – a meeting she ducked into after dropping her daughters, Honor, 9, and Haven, 6, off at school. When we get off the phone, she’ll dart into more meetings as the founder of The Honest Company. ‘Just a typical day,’ she tells me. It still might be difficult for you to imagine the Jessica Alba our generation knows best – the kick-ass femme in Dark Angel, Sin City and Fantastic Four – fronting a company that sells safe and effective baby, personal care, home and beauty products, let alone commanding a room of middle-aged men in suits. But if her CV has taught us anything, it’s that she’s no wilting flower – on screen or at the office. And she learnt to play this game early.

‘Because I was known as someone in entertainment, it was harder for the average Joe to see me as anything but that,’ she says of the early days of The Honest Company. ‘But with people in business, the best thing you can do is show respect; the proof is in the pudding. If anyone sat down with me for 10 minutes, they’d know I get my hands dirty.’

Denne historien er fra August 2107-utgaven av Cosmopolitan - South Africa.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra August 2107-utgaven av Cosmopolitan - South Africa.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA COSMOPOLITAN - SOUTH AFRICASe alt
Marc Buckner
Cosmopolitan - South Africa

Marc Buckner

The Bachelor SA Season 2’s star is here to make you swoon. Find out why boss babes are ready to risk it all for this adventurous dog lover.

time-read
1 min  |
May 2020
I Tested Positive For The Alzheimer's Gene At 26 Years Old
Cosmopolitan - South Africa

I Tested Positive For The Alzheimer's Gene At 26 Years Old

A DNA testing kit is like a crystal ball, but what if you don’t like what you see?

time-read
3 mins  |
May 2020
Basically No-One Has A 28-Day Menstrual Cycle
Cosmopolitan - South Africa

Basically No-One Has A 28-Day Menstrual Cycle

Brought to you by: the idea of a ‘normal’ period is a lie

time-read
2 mins  |
May 2020
For Those Times When You're Like, ‘I Love You, But You're Annoying...'
Cosmopolitan - South Africa

For Those Times When You're Like, ‘I Love You, But You're Annoying...'

Coupledom can be hard!

time-read
5 mins  |
May 2020
How To Get Sh*t Done
Cosmopolitan - South Africa

How To Get Sh*t Done

Calling all procrastinators: sometimes getting started on a new project or goal can be the hardest part. Here’s how to stop putting it off and actually press go

time-read
5 mins  |
May 2020
Is Rage Bait Okay?
Cosmopolitan - South Africa

Is Rage Bait Okay?

It has become the new engagement strategy for many brands. Companies bait their followers into engaging with their content around topics that cause outrage. But is this okay? Social -media strategists Talya Goldberg and Jabulile Dlamini -Qwesha share their views.

time-read
2 mins  |
May 2020
Is Cardio A Scam? And 7 Other Not-stupid Questions About Fitness Things
Cosmopolitan - South Africa

Is Cardio A Scam? And 7 Other Not-stupid Questions About Fitness Things

Thanks for calling 0800 -WTF- Is -This

time-read
3 mins  |
May 2020
Hold The Phone
Cosmopolitan - South Africa

Hold The Phone

Zozibini Tunzi is here to remind you all to Take. Up. Space. She’s rewriting the pageantry rulebook, and she wants you to join in (in a bath, wearing sparkly boots, because that’s just how we roll).

time-read
10 mins  |
May 2020
How To Tell It Like It Is *And Finally Get A Promotion*
Cosmopolitan - South Africa

How To Tell It Like It Is *And Finally Get A Promotion*

Receiving constructive criticism on your work can be terrifying. But do it right and it can be a career game-changer.

time-read
5 mins  |
May 2020
What Makes A Compulsive Liar?
Cosmopolitan - South Africa

What Makes A Compulsive Liar?

We all do it. Tell those lit t le white lies to ourselves, and others. But what about those for whom lying is a way of life? Catriona Harvey-Jenner investigates the rise of a new kind of scammer.

time-read
10 mins  |
May 2020