What do the first 30 mins of your day look like, your morning routine? My aim is to start my day over a quiet coffee while journaling but in reality, most days it’s a mad rush to get my kids ready and out of the door!
What is at the heart of IAM MAI, the DNA? IAM MAI is known for juxtaposing unique elements inspired by the environment, architecture and natural elements, and artistically translating them into contemporary versions of kaftans and abayas.
How has being based in the Middle East helped or hindered in continuing to grow the brand globally? I am still focusing on growing my brand regionally so at this stage being based in Dubai is perfect as it’s a fashion hub for the region. We are all so well connected online these days that location is not an issue anymore.
How do the creative and commercial sides of the business work together and how does your role support this? I handle both the creative and the commercial side of my business. So, my role involves everything from designing to overseeing production and processing orders.
Denne historien er fra April 2021-utgaven av Emirates Woman.
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Denne historien er fra April 2021-utgaven av Emirates Woman.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Ride the Wave
Hanalei Reponty-Gudauska could surf before she could walk. Embodying her love for the beach and water, she founded sustainable swimwear brand Abysse with her mother, Raphaele. At the heart of the brand is the aim to: “Produce less, produce well.”
The Vacation Uniform
Totême and MATCHESFASHION conjure the perfect summer capsule collection
Summer Skin
The best in beauty to give you a make-up free, fresh summer glow
Style & Substance
With a focus on slowing fashion down, Dear Frances is the footwear brand delivering along with sleek and sophisticated styles
The SUMMER Escape
Channel effortless ease with Isabel Marant’s new eyewear collection for SS21
The Body Glow
An edit of superlative products to let you shine inside and out this summer
Impactful Skincare
Sunday Riley is all about making an impact. The cruelty-free skincare brand “powered by science, balanced by botanicals” is dedicated to delivering measurable results
Making Waves
Guia Cleps, Founder of Italian swimwear brand Reina Olga, on what inspired her to create form-fitting designs that champion every body shape
Heat Proof
The best SPFs to protect your skin
A Greek Odyssey
A temple of relaxation, Amanzoe
