Now its fourth edition was to open for two days, Sunday and Monday, during the couture shows in the French capital, taking over the art nouveau restaurant Maxim’s on Rue Royale, where the likes of Aristotle Onassis and the Duke and Duchess of Windsor once dined.
It is the latest iteration of luxury’s drive to own the experience economy, which has seen brands expand into hotels, cafes — and increasingly, form their own velvet-roped, insider-only communities. “My interests often take me to think about projects beyond fashion,” Miuccia Prada wrote in a recent email. “Mode is one of these events, offering a familiar place to extend the art experience into the social; a place where people are welcome to think freely and discuss, not forget to have fun.”Gaining entree to this mythical zone is not as straightforward as donning one of the label’s frumpy-chic coats.
Denne historien er fra March 2020-utgaven av Emirates Woman.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 2020-utgaven av Emirates Woman.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Ride the Wave
Hanalei Reponty-Gudauska could surf before she could walk. Embodying her love for the beach and water, she founded sustainable swimwear brand Abysse with her mother, Raphaele. At the heart of the brand is the aim to: “Produce less, produce well.”
The Vacation Uniform
Totême and MATCHESFASHION conjure the perfect summer capsule collection
Summer Skin
The best in beauty to give you a make-up free, fresh summer glow
Style & Substance
With a focus on slowing fashion down, Dear Frances is the footwear brand delivering along with sleek and sophisticated styles
The SUMMER Escape
Channel effortless ease with Isabel Marant’s new eyewear collection for SS21
The Body Glow
An edit of superlative products to let you shine inside and out this summer
Impactful Skincare
Sunday Riley is all about making an impact. The cruelty-free skincare brand “powered by science, balanced by botanicals” is dedicated to delivering measurable results
Making Waves
Guia Cleps, Founder of Italian swimwear brand Reina Olga, on what inspired her to create form-fitting designs that champion every body shape
Heat Proof
The best SPFs to protect your skin
A Greek Odyssey
A temple of relaxation, Amanzoe