THE BEST, BY FAR

Bulgarian label BY FAR designs sleek, understated shoes and accessories that combine ’90s cool-girl nonchalance with grown-up, elevated glamour

- AMY SESSIONS

Focused on sustainability, each BY FAR piece is handmade in the same family-run factory. We spoke to co-founder Valentina Ignatova about retro revival and having it all

What do your first 30 mins of the day look like, your morning routine? All three of us are mothers, so usually our time at home is dedicated to our families. Of course, we try to keep our skincare routines, meditate and exercise, but sometimes our mornings start with urgent emails and reading the news.

Do you feel more drawn to the creative or the business side? Denitsa – our sister-in-law, is the Creative Director, Sabina is the CEO and I am Head of Marketing. We explore our natural talents and complete each other in that sense, but we don’t forget to challenge ourselves and push the boundaries of BY FAR.

How did you all meet and what was the moment you decided to launch ByFar? Sabina and I are twins, and she met Denitsa in 2005 through their then-boyfriends who are brothers, and we have been inseparable ever since. Before we started BY FAR and before we entered the fashion industry, we were in the sustainable solar energy business. Throughout this period, we all had our first boys, which are actually the inspiration behind the name BY FAR (F for my son Filip, A for Sabina’s son Alec and R for Denitsa’s son Roman).