What do the first 30 mins of your day look like, your morning routine?
It starts very early with a 5 AM espresso, while everyone else in my household is still asleep, followed by emails and a daily meditation. I greatly value this time to myself and embrace the quiet before the craziness of my two boys and a business starts.
What inspired you to create Slip®?
Slip® was born out of a genuine need. In 2003, I was prescribed acne medication which resulted in extremely sensitive skin and thinning hair. My dermatologist suggested sleeping on a silk pillowcase and after I was unable to find one, we sourced the best silk we could find and wrapped it around my pillow. The results were dramatic and immediate. We had stumbled upon a long forgotten beauty secret and Slip® was born. The following year alongside my partner, Justin Dubois we officially launched Slip® – the first silk pillowcase to be branded and marketed as a beauty product.
What defines the DNA of Slip® and how has the offering evolved since the outset?
We are an authentic brand that has evolved over the last 17 years from a home office side hustle with a cot next to my desk into a global, hardworking yet fun team of people around the world whom I consider to not just be friends but family. We are passionate about creating a product and a genuine brand that I needed when I had skin issues.
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Denne historien er fra June 2021-utgaven av Emirates Woman.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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