Scent Story
HAIR|August 2018

HENA DESAI takes an aromatic journey through India’s fragrance business, and delves into how it’s slowly but steadily matching up to its global competition.

Scent Story

Speak of India and you’ll often hear it described as a sensorial country—it’s a melange of bright colours, diverse people and overwhelming aromas. While the colours and patterns have found global popularity, it’s the fragrances which have been left behind in the race. Few people know that the distillation process of ittar, an oil-derived natural perfume, was first mentioned in ancient Ayurvedic texts. The directions mentioned in them are still followed today for processing and manufacturing in many parts of the world. The soothing and wellness effect of pleasing aromas on the mind and body was recognised in such texts very early on in Indian history, which leaves us with one burning question: why has the Indian perfume industry not found its ground yet? The list of top players in the global perfume industry excludes Indians so far, but all that is changing now, and rapidly. Several players in the market have recognised this gap, and are working to create fine fragrance labels that are made in India.

At present, India’s fragrance industry is largely all about exporting native and exotic ingredients such as jasmine, sandalwood, rose, etc to international fragrance manufactures. Fragrance Expert and Creative Director, All Good Scents, Mr. Rajiv Sheth, explains, “In India, the fragrance industry is dominated by ingredients and industrial perfumery. In the aspirational fine perfume category, there were virtually no players.”

Denne historien er fra August 2018-utgaven av HAIR.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra August 2018-utgaven av HAIR.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA HAIRSe alt
How To Create Headline Grabbing Images
HAIR

How To Create Headline Grabbing Images

Planning a stunning photoshoot of your collection? International artistic director Cos Sakkas urges you to follow his tips for creating headline-grabbing images.

time-read
2 mins  |
October 2021
Top Hairstyles To Get You Festive Ready!
HAIR

Top Hairstyles To Get You Festive Ready!

The stunning season of celebrations is here! These top hairstyles will get you festive ready and explode your Instagram feeds in the coming weeks.

time-read
3 mins  |
October 2021
Dazzling Makeup Trends To Inspire You To Go All Out This Festive Season
HAIR

Dazzling Makeup Trends To Inspire You To Go All Out This Festive Season

Here’s a quick tutorial on dazzling makeup trends to inspire you to go all out this festive season.

time-read
3 mins  |
October 2021
Skinimalism, The Hottest Beautytrend Of 2021
HAIR

Skinimalism, The Hottest Beautytrend Of 2021

Let’s bring the raw, real, magical and unapologetic you to the vanity table, says NIMMI MATHAI.

time-read
4 mins  |
October 2021
SOPHISTICATEd & SEAMLESS
HAIR

SOPHISTICATEd & SEAMLESS

The signature outcome of my French Balayage experience was very natural looking and seamless, informss RACHNA VIRDI.

time-read
1 min  |
October 2021
Hot Hair Hues: The BTS Inspiration
HAIR

Hot Hair Hues: The BTS Inspiration

When it comes to hair fashion, Korean troupe BTS exceeds all expectations.

time-read
5 mins  |
October 2021
A NEW CHAPTER IN MAKEUP
HAIR

A NEW CHAPTER IN MAKEUP

hair shares 10 lesser-known facts of Parisian makeup expert Violette and her story of becoming Guerlain Creative Director of Makeup.

time-read
3 mins  |
October 2021
The Beauty Insider's Guide
HAIR

The Beauty Insider's Guide

We tell you what’s new in the world of beauty this season...

time-read
3 mins  |
October 2021
hair Today
HAIR

hair Today

We tell you about the latest buzz in the hair industry!

time-read
2 mins  |
October 2021
beauty Today
HAIR

beauty Today

We tell you about the latest buzz in the beauty industry!

time-read
2 mins  |
October 2021