The beauty industry has evolved and today it explains how men are one of the most important parts of this sector. GITA HARI explains how beauty is now a mans domain as well.
The advent of men’s salons has made them step out in style with an air of flamboyance. The long cherished domain of exclusive beauty parlours for ladies now compete with unisex salons with an equal number of the opposite sex walking in for a clean-up.
Beauty has encroached into the macho territory and how! An array of men’s beauty products like cleansers, moisturisers, face masks, hand and body lotions, and more have invaded dressers and bathroom cabinets, jostling for space with their female counterparts. Sales of men’s grooming products have seen such a steady rise that it out beats the demand for women’s products.
ON THE FOOTSTEPS OF ROCK STARS
Rock stars started the trend of waxed chests and the well-travelled folks lapped it up. Guys between the age of 20 and 50 have no inhibitions to be regular salon clients. While older men generally go in for facials, manicures and pedicures, younger men are into body clean-ups and hair colouring. And to put it in a more subtle manner, waxing is in rampant demand. Men don’t generally request for waxing or threading appointments across the counter, but have it done later.
According to the 29-year-old Aniket Karia, Founder of FMCG start-up, All Heart, “With all the dirt and pollution in the city, everyone irrespective of the gender, must get a facial done regularly. Facials, candle wax treatment and foot massage are de rigueur in my beauty schedule.”
Denne historien er fra October 2018-utgaven av HAIR.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra October 2018-utgaven av HAIR.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
How To Create Headline Grabbing Images
Planning a stunning photoshoot of your collection? International artistic director Cos Sakkas urges you to follow his tips for creating headline-grabbing images.
Top Hairstyles To Get You Festive Ready!
The stunning season of celebrations is here! These top hairstyles will get you festive ready and explode your Instagram feeds in the coming weeks.
Dazzling Makeup Trends To Inspire You To Go All Out This Festive Season
Here’s a quick tutorial on dazzling makeup trends to inspire you to go all out this festive season.
Skinimalism, The Hottest Beautytrend Of 2021
Let’s bring the raw, real, magical and unapologetic you to the vanity table, says NIMMI MATHAI.
SOPHISTICATEd & SEAMLESS
The signature outcome of my French Balayage experience was very natural looking and seamless, informss RACHNA VIRDI.
Hot Hair Hues: The BTS Inspiration
When it comes to hair fashion, Korean troupe BTS exceeds all expectations.
A NEW CHAPTER IN MAKEUP
hair shares 10 lesser-known facts of Parisian makeup expert Violette and her story of becoming Guerlain Creative Director of Makeup.
The Beauty Insider's Guide
We tell you what’s new in the world of beauty this season...
hair Today
We tell you about the latest buzz in the hair industry!
beauty Today
We tell you about the latest buzz in the beauty industry!