Arnav, globally acclaimed jewellery boutique that is best-loved for its handcrafted jewellery pieces need no introduction. By rejuvenating and perfecting the classic jewellery pieces, Arnav keeps alive the ancient Indian traditions and kaarigari. In an exclusive interview, Arnav talks about the ethnicity of silver jewellery, the design philosophy and much more.
Ancient India viewed Pure Gold & Silver jewellery as a symbol of royalty. It wasn’t for everyone, & was treated with veneration. Silver has come a long way since then. It is now the Precious Metal of choice for the fashion forward consumer. There are several reasons for this – there have been enormous innovations in kaarigari/ workmanship techniques over the years. Jewellery design has seen a richness never seen before, incorporating ancient motifs in contemporary form. Improved working conditions & a good livelihood have allowed the craftsman to concentrate on his craft without worrying about the basics. Silver, although a precious metal, is extremely cost-effective, hence more affordable to the average consumer.
Gentlemen’s Choice
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Denne historien er fra July 2019-utgaven av The J Mag.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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