Battlelines are well and truly drawn between breakfast TV’s fiercest rivals after Today sensationally trounced Sunrise for the first time in three years.
According to recently released figures, Seven’s Sunrise has taken a massive hit in the ratings while Nine’s Today claimed a long-awaited victory, declaring it’s game on like never before between the warring breakfast camps! “The gap has been narrowing for a while, and while Seven relaxed and dropped their guard, Nine came along and pipped them at the post!” a TV insider tells Woman’s Day.
It’s all-out war, with embattled Today host Karl Stefanovic and his partner Allison Langdon doing all they can to trump Sunrise’s David Koch and Natalie Barr.
“No one saw this coming, least of all Nat and Kochie who thought they were cruising to their fourth year in a row as number one,” adds our insider.
The much-reported surprise win saw Today pulling in 248,000 metro viewers compared to Sunrise’s 237,000, triggering crisis meetings at Seven’s Martin Place headquarters in Sydney.
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Denne historien er fra October 4, 2021-utgaven av Woman's Day Australia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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ANNA SAMSON 'MURDER'S ALWAYS INTRIGUED ME'
We hit the set of the sunny spin-off to Death In Paradise and meet the cast!
5 minutes With...ALEXANDER McCALL SMITH
His No. 1 Ladies' Detective Agency series has a new instalment
Rolling the DICE
Hobart's iconic Wrest Point Hotel Casino is looking better than ever
UNDERSTANDING PALLIATIVE CARE
Quality of life is at the forefront of this approach
OUR TOWN'S A MOVIE STAR!
When Runt arrived in town, locals couldn't wait to play a part!
ANNA HEINRICH 'I LOVE BEING A GIRL MUM!'
The mum-of-two speaks with affection about her daughters
KEITH TELLS NICOLE I WANT TO BE YOUR NEXT LEADING MAN!'
He's sick of playing second fiddle to a string of hunky co-stars
GUY TAKES A STAND 'I WANT JESS BACK!
The Voice Australia gets an ultimatum from its number-one coach Guy Sebastian
THE BRAD & GEORGE SHOW is back!
Their lovable bromance is stealing the spotlight in Venice!
ED SHEERAN'S SHOCK FAMILY FEUD
He's often seen as one of the nicest guys in music, but Ed Sheeran's cousin has exposed their secret feud - and claimed that Ed has even made legal threats against him!