NATURE'S GOODNESS
eShe|December 2020
With more people investing in health, these five women-led brands are creating a niche in the growing market of natural beauty products
Shweta Bhandral
NATURE'S GOODNESS

THE MOMS CO.

Malika Sadani’s journey start-ed in 2012 when she moved to India from London. Her daughter was a year old. Malika narrates, “When my daughter had her first skin reaction, I realised it was so hard to find great quality natural products that were safe and effective. I would often ask friends and family members to bring natural products when they were coming to India from abroad.” Malika soon realised that she was not the only one facing such issues.

Discussions with more than 200 moms revealed the shortage of natural mother and baby care products in the Indian market. “That was when the idea to create a brand that can truly be a partner to a mom’s journey into motherhood came alive in the form of The Moms Co.,” says Malika.

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